Marketing creates exchanges between organizations and customers. It includes planning, designing, pricing, promoting and distributing goods and services that satisfy organizational and customer needs. in the high-level economy of the United States and many other countries, marketing has become a critical and comprehensive business function. The concept of marketing is becoming increasingly broad and important. Students may pursue career opportunities in advertising, product/brand management, consulting, marketing research, retailing, sales management, business-to-business marketing, and supply chain management.
Contemporary marketing managers must understand not only the traditional areas of marketing channels, sales management, advertising, and research, but must also be familiar with consumer and dealer motivation. The manager must be able to translate knowledge of consumer behavior into marketing strategy. The marketing program is broad enough to permit a major to develop knowledge in these several areas, but flexible enough so that students may focus on special interest areas.
Related Student Organizations
Mu Kappa Tau (MKT)
American Marketing Association (AMA)
Explore Study Abroad
Studying abroad is an excellent way to gain international experience that enhances your business education. Many students also consider a summer program or a short program embedded in a course. Students are encouraged to visit the Study Abroad section to learn more about study abroad opportunities and to meet with their academic advisor to discuss course planning. Students can take a maximum of two courses in their major abroad, and it is recommended that students complete Marketing 300 prior to studying abroad. Other common course options abroad include core and breadth courses.
A: Students must be admitted to the Wisconsin School of Business in order to declare a major in marketing. Please visit our Admissions page for information about admissions. Students indicate their intended major when they apply to the business school. If they are admitted, the major(s) indicated will be declared for them. Students may change their major by completing a Business Major Declaration Form. Turn completed forms in to the front desk in 3150 Grainger Hall.
A: Admitted business students may cancel their declared marketing major by completing a Business Major Declaration Form. Turn completed forms in to the front desk in 3150 Grainger Hall.
A: Common parallel plans that lead to careers related to marketing include communication arts (L&S), psychology (L&S), strategic communications (Journalism), consumer affairs (SoHE), retailing (SoHE), and life sciences communication (CALS). Students are encouraged to contact the Cross College Advising Service (http://www.ccas.wisc.edu/) or the appropriate school/college for advising related to these or other majors.