Created for owners, managers and employees who want to understand and use financial information to make sound business decisions.

In this series, you will learn how to set up financial records, how to use and analyze financial statements to make decisions, and how to manage profitability and cash flow.

You may choose individual programs to fit your schedule, but most participants benefit from taking the entire series since the sessions build on each other and you save 10% from the cost of individual sessions.

Basics of financial management

Learn accounting jargon, bookkeeping basics, the three types of financial statements, and how your management decisions affect your firm’s financial future.

You will learn:

  • How to read the three types of financial statements
  • How to record business transactions
  • Definitions of accounting terms

Analyzing & interpreting financial statements

Use your financial statements to take advantage of opportunities, improve business performance and discover problem areas. Compare company performance to industry standards.

You will learn:

  • How to make smart business decisions using your financial statements
  • Types of financial analysis tools and their uses
  • How to conduct a break-even analysis

Budgeting and profit planning

Learn the steps in the budgeting process. Predict sales volumes, estimate expenses and assess different business strategies.
Prerequisite: Basics of financial management and Using financial Statements or equivalent experience.

You will learn:

  • Sales and revenue budgeting techniques
  • How to plan for profit
  • Forecasting sales and operating expenses

Managing cash flow

Forecast and manage cash inflows and outflows to ensure available cash when needed. Develop a cash-flow plan and budget. Understand the difference between short and long term growth.
Prerequisite: Basics of financial management and Using financial Statements or equivalent experience.

You will learn:

  • How to maximize return on equity through cash-flow planning
  • Analysis of actual vs. projected cash flow
  • How to diagnose cash-flow problems and strategies for improvement



Steve Pullara

Steve PullaraSteve Pullara, CPA is a partner with Smith & Gesteland, CPAs and business consultants. He specializes in providing financial management advice to a variety of growing and small businesses. Steve currently serves more than 100 small business clients and has been teaching this series for 20 years at the SBDC.


  • Location: Grainger Hall, UW-Madison
  • Schedule: 8:30 am-12:00 pm
  • Dates:  Series includes all 4 sessions  SAVE 10%
        April 24 - May 15, 2018 REGISTER ONLINE

    -Basics of Financial Management
        April 24, 2018 REGISTER ONLINE

    -Analyzing & Interpreting Financial Statements:
       May 1, 2018 REGISTER ONLINE

    -Budgeting and Profit Planning
       May 8, 2018 REGISTER ONLINE

    -Managing Cash Flow:
        May 15, 2018 REGISTER ONLINE

  • Fees: $536 (all four sessions) or $149 (individual sessions) 
Register on line above or Call to register at 608-262-3909

Cancellation policy: If you cancel before the program begins, there is a $25 cancellation fee. If you cancel after the program begins you will be charged for the full program fee. To cancel, call registration at 608-262-3909.

If there is inclement weather, please call 608-263-2221 for a recorded message after 6:30 am for day classes or after 3:30 pm for night classes.



Thanks to our small business partner for sponsoring this series:

Smith - Gesteland 2015      

SHRM 2018


"Wisconsin SBDC at UW-Madison is proud to be a SHRM Preferred Provider for recertification credits of the SHRM-CP and SHRM-SCP certifications. Visit for more information."