Whether you are a new business creating your Brand or an existing business refreshing your brand, this class (two half day sessions) will help you create the Brand DNA you need to identify and get results with your target market. You will learn the 8 steps you need to put in place to create and refresh your brand to accelerate your growth and polish your brand to shine above the competition.


Here are the 8 Steps that you’ll work through in the Class:

  1. Set the stage for telling a strong story about your brand

  2. Build a branded house of products, for now, and for when your business grows

  3. Look at your brand voice & vibe and how it sets the mood and tone

  4. Determine what your brand looks like in terms of colors and the message it portrays

  5. Review your brand fonts with your other brand elements to make sure the message is clear

  6. Assess your current logo or logo ideas with components & parameters for designing a strong logo

  7. Implement Social Media to portray your brand with the image you

  8. Ask your customers how they feel about your brand


This class is structured with two half day sessions so you can work on what you learn the first week and bring it back the second week for feedback.




Megan BoswellMegan Boswell is a Brand DNA creator and protector. During her 25 year corporate creative career, she built large legacy brand portfolios, directing launches from the ground-up and breathing new life into existing brands, giving new voice and drawing new audiences. Through her 2pm CREATIVE LAB consulting business, she leverages her robust expertise to offer Brand Strategy and Design services, focused on crafting specialty brands with mission and meaning. Megan is an expert in-depth sifter of global trends and consumer insights. She has earned patents, and served as creative producer in the entertainment industry. Megan is also Cofounder and Chief Creative Officer of  THE JILLS OF ALL TRADES™- a platform to support and promote independent professionals & connect businesses to project-based talent.


  • Location: Grainger Hall, UW-Madison
  • Schedule: 8:30 am - 12:00 pm
  • Date: October 11 & October 18, 2017
  • Fees: $259


Cancellation policy: If you cancel before the program begins, there is a $25 cancellation fee. If you cancel after the program begins you will be charged for the full program fee. To cancel, call registration at 608-262-3909.

If there is inclement weather, please call 608-263-2221 for a recorded message after 6:30 am for day classes or after 3:30 pm for night classes.