Digital Marketing Series (Sign up for the series & save 10% off individual class prices)
This series is about how to engage your customers and prospects online through your website and social media in order to build and create sales.
Series of four —March 7, 14, 21 & 28; 8:30am-noon, $536
Leveraging the Internet for Your Business
In this class you will discover the best ways to use web sites, blogs, search engine optimization, pay per click advertising, local search and other Internet technologies to automate the lead generation, lead generation and customer service functions.
Wednesday, March 7, 2018 $149 Adrianne Machina
Email Marketing Automation
Your audience wants relevant, personalized experiences from your digital marketing, and you want insights into who’s engaging with you most and how to connect better with them. In this class you’ll learn the essentials of personalization, starting with and introduction to building personas and development segments. Then you’ll learn how email automation can help you leverage the people you’re wanting to attract and the people who are engaging with you in robust ways that can deliver personalized content, respond in real time to the behaviors of your customers and save you time. In this hands-on workshop you’ll learn from real-world examples, explore new technologies and discover ways automation can change how you’re doing business.
Wednesday, March 14, 2018 $149 Chris Bintliff
Search Engine Optimization (SEO) for Small Business
Google uses over 200 signals in their algorithm to rank webpages that cover everything from page speed, to the quality of your content, to what platform you use for your website. This hands-on workshop that will help you identify high impact steps you can take to increase your rank on the search engines.
Wednesday, March 21, 2018 $149 Matt Nelson
The ROI of Social Media is Top of Mind
Social Media allows us to reach thousands of customers and prospects within minutes, yet we are often hesitant to use it because we don’t know our return on investment. In this class you will learn tactics so you can use Social Media for its secret advantage; Top of Mind Awareness.
Wednesday, March 28, 2018 $149 Spencer X Smith
- ADRIANNE MACHINA
- CHRIS BINTLIFF
- MATT NELSON
- SPENCER SMITH
- Leveraging the Internet for Your Business
Adrianne Machina has spent nearly 20 years helping businesses attract more leads and convert more sales through effective marketing programs and persuasive messaging. An active member of Toastmasters International, she speaks on social marketing media around the country. http://www.tornado-marketing.com/
- Email Marketing Automation
Chris is the creator of Not Really Rocket Science; empowering people like to you to know and grow better digital strategies. Chris is passionate about empowering people to create meaningful digital experiences. As a designer, creator, collaborator, educator, public speaker, writer, and practitioner of asking why Chris has helped huge international companies as well as small businesses to create better online content.
- Search Engine Optimization (SEO) for Small Business
Entrepreneur and freelance marketing consultant based in Madison, WI specializing in Social Media Marketing, Search Engine Optimization (SEO) and Wordpress.
- Organizer of the local monthly Freelancers Spark meetup group at 100state.
- Founder and director of Grow Madison, a nonprofit that taps local experts to teach hands-on technology and business building workshops.
- Co-founder and partner at Local Route Labs, an indie video game studio that produces Disc Golf Unchained, a mobile video game on Android and iOS.
- Co-found of Moov, which will provide a map based platform for volunteers to find exciting opportunities with local nonprofits.
- The ROI of Social Media is Top of Mind
Spencer Smith is the owner of Spencer X. Smith Consulting. He has run and sold a business and now is sharing that wisdom (both successes and mistakes) to help other small business owners. Spencer also teaches business planning classes and social media classes. http://www.spencerxsmith.com/
- Location: Grainger Hall, UW-Madison
- Schedule: 8:30 am-12:00 pm
- Dates: March 7, 14, 21 & 28, 2018
Fees: $536 for Series of 4 classes REGISTER FOR SERIES
$149 (individual session)
-Leveraging the Internet for Your Business $149
March 7, 2018 Click here to REGISTER ONLINE
-Email Marketing Automation $149
March 14, 2018 Click here to REGISTER ONLINE
-Search Engine Optimization (SEO) for Small Business $149
March 21, 2018 Click here to REGISTER ONLINE
-The ROI of Social Media is Top of Mind $149
March 28, 2018 Click here to REGISTER ONLINE
To register on line, use above links or Call to register at 608-262-3909
Cancellation policy: If you cancel before the program begins, there is a $10 cancellation fee. If you cancel after the program begins you will be charged for the full program fee. To cancel, call registration at 608-262-3909.
If there is inclement weather, please call 608-263-2221 for a recorded message after 6:30 am for day classes or after 3:30 pm for night classes.