Bucky's Briefcase


Spring 2017

As graduation nears, the Wisconsin School of Business proudly sends off an extraordinary group of students to pursue new challenges across the nation and the globe. The close of the 2016-17 academic year also signals a time of transition for the school as we welcome new leadership. This issue of Bucky’s Briefcase profiles our new Dean, Anne Massey, and announces some interim leadership changes in the BBA Program as well as changes to our BBA Direct Admit Program. We provide you details about our upcoming Fall Career and Internship Fair, as well as information about how you can begin planning your upcoming fall recruitment activities. You’ll also find an update on a recent employer engagement event with second year business students, along with current news about our students and faculty.

On, Wisconsin!

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Wisconsin School of Business and BBA Program Updates

Anne MasseyAnne P. Massey, an experienced and highly regarded professor and administrator at Indiana University Bloomington, has been selected as the next dean of the Wisconsin School of Business.

Massey holds the title of Dean’s Research Professor of information systems at the Kelley School of Business at Indiana University Bloomington, as well as associate vice president in the Office of the Executive Vice President for University Academic Affairs. She is scheduled to begin Aug. 7 at UW–Madison.

“I am truly honored to have been selected as the next dean for the WSB,” Massey says. “I am quickly learning how exceptional the university and WSB are, thanks to a combination of its people and principles. The school has a strong portfolio of academic programs, top quality students, an outstanding group of nationally recognized faculty and dedicated staff. Coupled with its supportive network of donors, alumni and friends in the business community, I believe the WSB is poised to reach new heights, and I’m thrilled to be a part of those efforts.”

She received a doctorate in decision sciences and engineering systems, masters of science in industrial engineering and bachelor’s degree in management, all from Rensselaer Polytechnic Institute in Troy, New York.

Massey will succeed François Ortalo-Magné, the Albert O. Nicholas Dean of the Wisconsin School of Business since 2011, who will depart Madison in summer 2017 to become dean of London Business School.


Leslie PettyThe Wisconsin BBA also looks forward to hiring a new Assistant Dean this summer. After many years serving the BBA Program, Assistant Dean Steve Schroeder has resigned from the Wisconsin School of Business. We appreciate his many contributions to the BBA Program and wish him well. We know many of you have worked closely with Steve over the years, and BBA Program staff and faculty are committed to moving the Program forward during this time of transition.

We are pleased to announce that Leslie Petty, Assistant Dean for the Evening and Executive MBA Programs, will serve as the Interim Assistant Dean of the BBA Program. Petty has been with the Wisconsin School of Business since September 2013. Over these past several years, her responsibilities include curricular and co-curricular oversight, program development, strategic planning, human relations, marketing/promotions, building corporate partnerships, alumni engagement, domestic and international partnerships, as well as oversight of budget/financial operations.

BBA Program staff look forward to working with Assistant Dean Petty during the coming months as we undergo the search process for a permanent assistant dean.


BBA students celebratingWisconsin School of Business faculty have voted to increase the number of students admitted into the Wisconsin BBA Program directly from high school. For the past few years, the BBA Program could directly admit up to 15% of the incoming class with the remaining 85% entering the program through the pre-business process, i.e. as UW-Madison sophomores or as transfer students.

With the recent vote, the Program will admit up to 40% of the incoming class directly from high school for the fall 2017 class. For fall 2018 and going forward, we plan to increase enrollment of direct admits to be in line with our peers, who recruit upward of 75% of their class directly from high schools.

According to BBA Program leadership, this change allows us to stay competitive with our key business school peers, namely Indiana, Minnesota, and Illinois, all of which admit the vast majority of their students directly from high school. Moreover, this enables us to develop a transformational eight-semester experience for most of our students. This includes earlier access to academic planning, career development and professionalism, and study abroad.

If you have any questions, please reach out to an Admissions and Pre-College Programs staff member within the Wisconsin BBA Program at admissions@wsb.wisc.edu or (608) 262-2550.


A depiction of the future learning commonsThe Wisconsin School of Business recently announced a renovation project within Grainger Hall to create an integrated, three-floor learning commons to provide several critical instructional services for students and to act as a vibrant center for faculty, staff, alumni and business partners to engage with one another in high-impact learning experiences. Located in the heart of Grainger Hall, the new space will feature:
  • Active Learning classrooms to help students engage in more active, collaborative and inspired learning
  • Small-group interaction spaces to give students space to work on course projects, engage online and face to face with industry representatives and alumni, and view business events online
  • Quiet study spaces for individual and collaborative group work
  • Informal gathering space for group discussions, presentations and networking
  • A Finance and Analytics Lab featuring dedicated space for instruction, access to finance databases, large display technologies for instruction, collaborative group work, viewing real-time business activities and news, and a videoconferencing equipment to connect students with professionals at a distance.

Construction for the project is slated to begin in September 2017 with completion anticipated for spring semester 2018.

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Recruiting News and Employer Engagement

A student and a staff member discussing career servicesWisconsin BBA and MBA Employer Relations teams are now accepting on-campus recruiting dates for fall 2017 in BuckyNet. You can ensure you get the date that best fits your recruiting timetable by serving space early. Fall recruiting at the Wisconsin BBA and Wisconsin MBA career centers begins Monday, September 25 and continues through Friday, December 1.

In recent years, we have witnessed a growing trend of full-time and intern recruiting migrating to fall. According to NACE’s Job Outlook 2017, college recruiting employers anticipate conducting 72% of their recruiting in fall, an all-time high, compared to 28% in spring, a record low. While the BBA Employer Relations team will make every effort to accommodate employer date and space requests, due to industry timelines, we will give preference to those companies recruiting finance, accounting and actuarial science students the first two week of the recruiting season. During times of peak recruiting, it may be necessary for us to place some employer interviews in other areas of Grainger Hall. In these cases, the BBA Employer Relations team will ensure the experience is smooth for employers and student alike.

As in past years, we will have a limited number of rooms available for interviews the day after the Fall Career & Internship Fair for those companies that are not able to return to campus for recruiting. Employers interested in requesting an interview room the day after the fair should contact a member of the BBA Employer Relations team.

To reserve your on-campus interview date login to your employer BuckyNet account and click on “Create Schedule Request.” If you are planning an information session in Grainger Hall or elsewhere on campus, make your information session reservation in BuckyNet under the “Quick Links” menu.

For more information about recruiting at the Wisconsin School of Business, please consult our Guide to On-Campus Recruiting or contact a member of the BBA or MBA Wisconsin School of Business Employer Relations team.


A student at a career fair

The 2017 fall recruiting season will kick off on Tuesday, September 19 with the Fall Career and Internship Fair from 4:00 – 8:00 p.m. at the Kohl Center. Registration for the fair will open in BuckyNet in late May, and past employer participants will receive an email invitation at that time. The campus-wide fair is a collaborative effort of the career services offices of the Wisconsin School of Business, College of Letters and Science, College of Agricultural and Life Sciences, School of Human Ecology, and the School of Education.

Last fall a record 325 employers attended the fair and met with nearly 3,500 students from over 100 majors across the UW-Madison campus. The fair is an ideal way for employers to establish and maintain their presence on campus, market their company to students and fill projected full-time and intern positons.

As in past years, we anticipate using both floors of the Kohl Center for the fair. Booth placement will be determined by registration date and BBA Corporate Partner status. For information, contact Brett Jones.


Students a a table at the career summit

Second year Wisconsin School of Business students had the opportunity to gain insight into industries and career paths first-hand from employers representing a diverse group of industries and careers at the inaugural Wisconsin BBA Career Summit. Nearly 500 students participated in employer roundtables with 37 employer representatives from 32 companies during a half-day program on February 24.

Operating similar to a speed networking event, students met in small groups with an employer representing a particular job function to learn about the skills needed for the career, to hear employers share their experiences, and to practice their professional networking skills.

In follow-up assessments of the program, students expressed their enthusiasm for the networking opportunity.

“It was so interesting to be able to ask people in my chosen career anything I wanted,” a student said. “I would do this 20 times over as it was a great experience to talk with real people instead of just reading about a career.”

Another student commented about learning the importance of year-round preparation for obtaining a job or internship in a highly competitive business field. “One cannot simply prepare last minute and show up at the career fair expecting success,” she said. “You must find activities that make you more knowledgeable and attractive to employers to help you stand out.

The half-day sessions also included a keynote address from Kelli Harpel, SVP of Merchandise Planning and Allocation at Kohl’s Department Stores, who shared her experiences in navigating her college to career path and the knowledge she learned along the way.

Students also received tips from BBA Career Advisor Tara Milliken on the importance of preparing this summer for their fall internship search to ensure they are “recruiting ready” day one of their junior year. Wisconsin BBA Career Services anticipates the Career Summit will be an annual career exploration event to get business students thinking early about career choices and preparing for the junior year internship search process.

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Celebrating Student and Faculty Successes

Grainger HallWisconsin BBA students Steven Kelly and Cady Severson are among the “Best & Brightest Business Majors – Class of 2017“ in Poets&Quants for Undergrads. This second annual feature honors 100 of the most accomplished seniors majoring in business and is intended as a first look at some of the leaders who’ll be shaping the discussion and decisions around business in the coming decades.

Jan Heide, Irwin Maier Professor of Marketing and his pioneering research in business to business marketing, is featured in a story on the WSB website. Named by the American Marketing Association as the third most influential marketing researcher nationally, Heide’s work describes the B2B relationship in a new way, giving firms options along a continuum between the competitive “arm’s length” relationship and having a supplier in-house (vertical integration).

Terry Warfield, PwC Professor in Accounting, a is a recipient of a 2017 Distinguished Teaching Award, one of only twelve University of Wisconsin-Madison faculty members selected for the honor. In its announcement of the award, UW Communications described Warfield as “achieving something that few academics accomplish: He has excelled in teaching students, other teachers, researchers and public-policy makers and regulators.” Read more about Professor Warfield here.

Joan Schmit, American Family Insurance Distinguished Chair and Professor of Risk Management, was quoted in an Isthmus story highlighting SafetyNet, a new type insurance designed to protect against job loss or disability. Created by CUNA Mutual in Madison, WI, the company consulted with Professor Schmit on the project.

Wisconsin BBA Real Estate students were extremely successful in real estate competitions this spring. A six member team took home top honors and a $5,000 prize in the 2017 NAIOP – Commercial Real Estate Development Association University Real Estate Challenge in April. The team consisting of BBA students Christopher Bates, Jack Gillett, Bryan Li, Luke Musech, Ross Williams, Joseph Zwolski and faculty advisor Arif Qureshi, worked for 10 weeks to develop a feasibility proposal for a 15 acre site in Bloomington, MN adjacent to the Mall of America and then presented to 200 NAIOP members.

In March, another team took second place honors at the 2017 Expand Your Empire Ryerson Real Estate Development Competition and also received the “Most Innovative Proposal Award.” BBA students Ou Chung, Nick Martin, Beau Vande Walle and Ryan Watt developed a feasibility proposal for a 2.5 acre site in Markham, Canada.

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News You Can Use

Fall Semester 2017

First Day of Classes September 6
Résumé Books Available September 11
Fall Career and Internship Fair    September 19
On-Campus Interviews Start September 25
Actuarial Science/RMI Career Fair October 5
Homecoming October 21
Thanksgiving Recess November 23-26
On-Campus Interviews End December 1
Last Day of Classes          December 13
Exams   December 15-21
Commencement December 17
Winter Recess December 22-January 22

Spring Semester 2018

Badger Business Job Shadow      January 8-19
First Day of Classes January 23
On-Campus Interviews Start January 29
Spring Career and Internship Fair TBD (early February)
Real Estate Career Fair TBD (February)
Spring Recess    March 24-April 1
On-Campus Interviews End April 27
Last Day of Classes May 4
Commencement Weekend    May 11-12
Exams   May 6-11

See More Events


As always, we welcome your feedback and encourage you to contact us with your comments and questions.

Wisconsin School of Business Employer Relations

Jamie Marsh
Director, Wisconsin BBA Career Services

Diane Upton
Associate Director, Wisconsin BBA Employer Relations

Genie Trewyn
Assistant Director, Wisconsin BBA Employer Relations

Brett Jones
Assistant Director, Wisconsin BBA Employer Relations

Valerie Jakusz
BBA Program Office Manager and BuckyNet Job Board Manager

Joe Protopapa
Director, MBA Career Management

Ilsa Valdez
Assistant Director, MBA Career Management

To learn more:

Phone: 608-262-2550
Email: wisconsinbba@wsb.wisc.edu