MHR 320 – New Ventures in Business, the Arts and Social Entrepreneurship (StartUp Learning Community)

PREREQUISITES: Fr, So, Jr, or Sr standing. Not open to Graduate students

Students develop capabilities to create new ventures that create value and critically analyze role of entrepreneurship in society. Activities: Imagine/design new ventures, identify markets and funding sources, develop founding teams, do scholarly research on impact of entrepreneurship.

MHR 321 – Social Entrepreneurship (StartUp Learning Community)

PREREQUISITES: Fr, So, Jr, or Sr standing. Not open to Graduate students

For the student interested in creating socially-engaged businesses and using entrepreneurial approaches to non-profit ventures. Activities include developing mission statement, assessing social impact, seeking funding from varied sources. Guest lecturers, cases, role playing. Course grounded in management theory.

MHR 322 – Introduction to Entrepreneurial Management

PREREQUISITES: Fr, So, Jr, or Sr standing. Not open to School of Business or Graduate students

This class is for non-business majors who are interested in learning more about entrepreneurship. Students do not need prior business or entrepreneurial experience and do not need to have immediate plans to become an entrepreneur. The course provides a general introduction to entrepreneurship as an economic phenomena as well as a possible career option. The course covers a broad range of topics, including evaluating opportunities, building a team, testing for market validation, and financing a startup. Students participate in an entrepreneurial project during the course to apply course concepts in real-time. Course assignments include readings, videos, quizzes, activities, group project work, and real-world applications. The skills developed in this course are based on proven techniques for startup ventures. But the course helps students develop an entrepreneurial mindset that is valuable in any organization, including growth companies, large corporations, non-profits, and public service entities. 

MHR 632 – Introduction to Arts Entrepreneurship

PREREQUISITES: So, Jr, or Sr standing; consent of instructor. Not open to Graduate students

Artists and other creative workers have long balanced their expressive work with business realities—marketing, contracts, funding, financing, patronage, and public engagement. Whether as independent contractors, sole proprietors, company founders, contract artists, project collaborators, board members, or volunteers, successful artists have wrestled with the life of an entrepreneur in a complex and ever-evolving industry. But what if the business side of artistic expression wasn’t just an inconvenience, but an integral part of the expressive palette? What if the tools of business were used with a craftsman’s hand to advance an artistic vision in more elegant and connected ways? This course will explore the dynamic interplay between artistic life and business strategy, and will feature compelling national figures who cross that line everyday. It will offer new perspective and foster new connections for an interdisciplinary group of students, and advance the role of “arts enterprise” on the UW–Madison campus.

MHR 636 - Entrepreneurship in Arts and Cultural Organizations

PREREQUISITES: So, Jr, or Sr standing; consent of instructor. Not open to Graduate students

This course exposes students to topics and concepts in the emerging field of social entrepreneurship, a rapidly developing field where business models and market-based approaches are being developed to address needs of cultural and social enterprises. This course is designed to develop students’ understanding of the entrepreneurial process, including idea generation, team formation and leadership, value proposition design, market testing, funding mechanisms for social-purpose ventures, and alliances/partnerships between nonprofit organizations and businesses using a real-world examples and a project that illustrate the topics and stimulate thinking, discussion, and learning that, collectively, deliver significant insight into the theory and practice of entrepreneurship in the social sector.

MHR 422– Entrepreneurial Management

PREREQUISITES: Gen Bus 310, Acct IS 300 or (Acct IS 100 & Acct IS 211) or (Acct IS 100 & Finance 300) Jr or Sr st. Not open to Graduate students

This course is an advanced business course and an introductory course in contemporary entrepreneurship. It covers broad topics ranging from organizing founding teams, evaluating potential opportunities and their broader context, and assessing risks in pursuing such opportunities. Students explore both the theory and practice of entrepreneurial action. This includes recognizing the role of entrepreneurship in economic systems, understanding the drivers and characteristics of entrepreneurial behavior, and exploring the unique skills and processes associated with running a successful entrepreneurial venture. The course is intended for those who have some knowledge of basic accounting and finance principles and is open to non-business majors.

MHR 427 – Entrepreneurial Growth Strategies

PREREQUISITES: MHR 422, Acct 211 & Sophomore or above standing. Not open to Graduate students

This course presents a framework to guide the strategic choices facing innovation-based entrepreneurs. Moving from the idea to the implementation and growth phase requires firms to make key strategic choices on the customers they will approach, the technologies they invest in, the ecosystem within which they operate, the degree to which they protect their intellectual property and consequently who they define as competitors versus collaborators. The objective of the course is to evaluate the tradeoffs associated with these different alternatives to then craft a coherent entrepreneurial strategy that facilitates growth and scalability. This class is for students who are contemplating being part of a startup founding team at some point in their career, or for students who plan to seek employment in early stage high-growth businesses following graduation.

MHR 434 – Venture Creation

PREREQUISITES: So, Jr, or Sr standing. Not open to Graduate students

This course is designed for students interested in the entrepreneurial process, with a special emphasis on creating a new venture. Students will learn how to test the viability of new business opportunities and conduct a feasibility study of their own idea. Throughout the course, students will present their concepts to others addressing critical success factors cited by a variety of stakeholders s such as marketing strategy, team, financing and other areas. The course prepares students to launch a new venture in several different forms – a traditional for-profit start up, a social nonprofit enterprise, or virtual organizations. The course is not focused on buyouts, franchising, or launching new ventures within larger organizations. Many of the concepts discussed in the course, however, can easily apply to these scenarios.

MHR 441 – Technology Entrepreneurship

PREREQUISITES: So, Jr or Sr standing. Not open to Graduate students

This course provides an introduction to the process of launching and running a technology venture. Technology entrepreneurship requires unique resources, skills, and techniques. The course begins with a general approach to entrepreneurial activities and then focuses on the specific tools and frameworks that help technology entrepreneurs identify the challenges of bringing novel innovations to market. A critical element in technology venturing is identifying and assessing entrepreneurial opportunities. We explore ways in which such opportunities can be resourced and how critical competencies for a high technology start-up are developed. Students address the strategies and business models available to technology ventures, as well as the special financing challenges that rapid growth and technology commercialization generates. A unique element of the course is the opportunity for students to opt into projects that directly connect with active technology ventures. Each student chooses between traditional learning activities and these optional immersive projects to explore technology entrepreneurship in the real-world.

Finance 457 - Entrepreneurial Finance

PREREQUISITES: FINANCE/ECON 300, Math 213 or 222, Gen Bus 303 or equiv, & Acct IS 301

This course provides an introduction to the financing, valuation, contractual and exit environments facing high growth startup founders and institutional investors. The entrepreneurial finance life cycle begins with identifying the opportunity and separating viable ones from non-viable ones. The successful execution of viable ideas involves an appropriate team, a robust business and financing plan, and a suitable funding source - three aspects that jointly influence a startup's trajectory. Students will be exposed to various valuation techniques and fundraising alternatives, and the course will explore how founder and investor incentives can be better aligned with contractual provisions. The course also explores financing and valuation across the different startup stages and concludes with exploring exit opportunities for founders and investors. 

General Business 311 - Fundamentals of Management and Marketing for Non-Business Majors

PREREQUISITES: So standing. Not open to students in the School of Business

This course aims to provide non-business students with the basic knowledge, skills, and tools about management and marketing that can help them to start their professional career. Through a variety of assignments, podcasts, and discussions, students will compare the differences in how organizations, including businesses, are run and managed in a global economy as well as analyze, evaluate, criticize and execute business decisions and strategies. Regardless of their major most students will work in an organizational setting (for-profit or not, big or small, public or private, etc.) at some point during their career. An appreciation of that setting and how it operates will facilitate effectiveness and future success in that environment. The understanding of how both the whole entity and the different functions operate is even more important as organizations use more cross-functional teams to solve problems. In addition, as an informed global citizen, it is important to understand the impact and role of business in society. Politics, laws and economics influence all of us. The world, thanks to globalization, is becoming smaller and we interact with people and organizations from all over the world. Appreciating different ideas and perspectives, as well as cultural approaches, provides students with a valuable asset that we are certain will assist them in the future. A future in which competition is likely to increase, where free enterprise reigns, and where being able to use information properly can provide one with a significant advantage.