MHR 320 – New Ventures in Business, the Arts and Social Entrepreneurship (StartUp Learning Community)

PREREQUISITES: Fr, So, Jr, or Sr standing. Not open to Graduate students

Students develop capabilities to create new ventures that create value and critically analyze role of entrepreneurship in society. Activities: Imagine/design new ventures, identify markets and funding sources, develop founding teams, do scholarly research on impact of entrepreneurship.

MHR 321 – Social Entrepreneurship (StartUp Learning Community)

PREREQUISITES: Fr, So, Jr, or Sr standing. Not open to Graduate students

For the student interested in creating socially-engaged businesses and using entrepreneurial approaches to non-profit ventures. Activities include developing mission statement, assessing social impact, seeking funding from varied sources. Guest lecturers, cases, role playing. Course grounded in management theory.

MHR 322 – Introduction to Entrepreneurial Management

PREREQUISITES: Fr, So, Jr, or Sr standing. Not open to Graduate students

This class is for non-business majors who are interested in entrepreneurship either now or later in their career. The course covers topics ranging from building a team, testing for market validation, evaluating potential opportunities, financing a startup, and developing a value proposition. Course assignments include intensive readings, case preparations, startup exercises, and guest speakers. Skills developed in this course would be useful in starting your own business, joining an early stage company or working in a new product development role in a large firm.

MHR 632 – Introduction to Arts Entrepreneurship

PREREQUISITES: So, Jr, or Sr standing; consent of instructor. Not open to Graduate students

Artists and other creative workers have long balanced their expressive work with business realities—marketing, contracts, funding, financing, patronage, and public engagement. Whether as independent contractors, sole proprietors, company founders, contract artists, project collaborators, board members, or volunteers, successful artists have wrestled with the life of an entrepreneur in a complex and ever-evolving industry. But what if the business side of artistic expression wasn’t just an inconvenience, but an integral part of the expressive palette? What if the tools of business were used with a craftsman’s hand to advance an artistic vision in more elegant and connected ways? This course will explore the dynamic interplay between artistic life and business strategy, and will feature compelling national figures who cross that line everyday. It will offer new perspective and foster new connections for an interdisciplinary group of students, and advance the role of “arts enterprise” on the UW–Madison campus.

MHR 636 - Arts Enterprise II: Entrepreneurial Action in the Creative, Cultural and Social Space

PREREQUISITES: So, Jr, or Sr standing; consent of instructor. Not open to Graduate students

This course exposes students to topics and concepts in the emerging field of social entrepreneurship, a rapidly developing field where business models and market-based approaches are being developed to address needs of cultural and social enterprises. This course is designed to develop students’ understanding of the entrepreneurial process, including idea generation, team formation and leadership, value proposition design, market testing, funding mechanisms for social-purpose ventures, and alliances/partnerships between nonprofit organizations and businesses using a real-world examples and a project that illustrate the topics and stimulate thinking, discussion, and learning that, collectively, deliver significant insight into the theory and practice of entrepreneurship in the social sector.

MHR 422– Entrepreneurial Management

PREREQUISITES: Gen Bus 310, Acct IS 300 or (Acct IS 100 & Acct IS 211) or (Acct IS 100 & Finance 300) Jr or Sr st. Not open to Graduate students

This is a challenging, instructive, and valuable class for business and non-business majors who are interested in entrepreneurship. The course covers broad topics ranging from organizing founding teams, evaluating potential opportunities and their broader context, and assessing risks in pursuing such opportunities. The course is intended for those who have some knowledge of basic accounting and finance principles but is open to non-business majors. Course assignments include intensive readings, case preparations, regular writing exercises, and taking active roles in facilitating class discussions.

MHR 427 – Entrepreneurial Growth Strategies

PREREQUISITES: MHR 422, Acct 211 & Jr or Sr standing. Not open to Graduate students

Rapid growth in small firms creates several problems that can lead to poor performance and business failure. This course traverses key topics in entrepreneurial management such as intellectual property rights, opportunity assessment, timing, and organization design with the purpose of identifying and managing the small firm growth problem. This class is for students who are contemplating starting a business alone or with others at some point in their career, or for students who plan to seek employment in small to mid-size businesses following graduation. Growth issues are studied through lectures by the professor and industry experts, as well as case analysis and class discussion.

MHR 434 – Venture Creation

PREREQUISITES: So, Jr, or Sr standing. Not open to Graduate students

This course is designed for students interested in the entrepreneurial process, with a special emphasis on creating a new venture. Students will learn how to test the viability of new business opportunities and conduct a feasibility study of their own idea. Students will present their concepts to a panel of professionals who will evaluate their analyses. Students are also strongly encouraged to participate in the WI School of Business Burrill Business Plan Competition. The course prepares students to launch a new venture in several different forms – a traditional for-profit start up, a social nonprofit enterprise, or virtual organizations. The course is not focused on buyouts, franchising, or launching new ventures within larger organizations. Many of the concepts discussed in the course, however, can easily apply to these scenarios.

MHR 441 – Technology Entrepreneurship

PREREQUISITES: So, Jr or Sr standing. Not open to Graduate students

This course focuses on identifying the entrepreneurial and strategic challenges faced by start-ups in two high-technology sectors of the economy – infotech and biotech – and provides tools/frameworks to address these challenges. We begin with a quick review of the salient characteristics of these sectors and identify the key strategic issues associated with these fields. After that, we turn our attention to understanding techniques for identifying and assessing entrepreneurial opportunities in these fields. Next we examine ways in which such opportunities can be resourced and how critical competencies for a high technology start-up are developed. Finally, we focus on the strategic challenges that entrepreneurial firms in these fields need to address. These include evaluation modes of commercialization, engaging in dynamic strategies and shaping the rules of the game in these fields.

Finance 457 - Entrepreneurial Finance

PREREQUISITES: FINANCE/ECON 300, Math 213 or 222, Gen Bus 303 or equiv, & Acct IS 301

Has the objective of reviewing the financial, control, and investment opportunities faced by startup and rapidly growing companies in entrepreneurial settings. The main objective of study is to consider and select financing vehicles which are appropriate to securing the organizations' money requirements and to understand and analyze the issues in the institutional framework in which those decisions take place. Topics and issues covered include: evaluation of a variety potential high growth opportunities; financial benchmarking of early stage and growth enterprises; market-based, earnings-based, and asset based approaches to the valuation and pricing of an organization at various life stages; the types and timing of financing; and a variety of harvest strategies.

General Business 311

PREREQUISITES: So standing. Not open to students in the School of Business

This course aims to provide non-business students with the basic knowledge, skills, and tools about management and marketing that can help them to start their professional career. Through a variety of assignments, podcasts, and discussions, students will compare the differences in how organizations, including businesses, are run and managed in a global economy as well as analyze, evaluate, criticize and execute business decisions and strategies. Regardless of their major most students will work in an organizational setting (for-profit or not, big or small, public or private, etc.) at some point during their career. An appreciation of that setting and how it operates will facilitate effectiveness and future success in that environment. The understanding of how both the whole entity and the different functions operate is even more important as organizations use more cross-functional teams to solve problems. In addition, as an informed global citizen, it is important to understand the impact and role of business in society. Politics, laws and economics influence all of us. The world, thanks to globalization, is becoming smaller and we interact with people and organizations from all over the world. Appreciating different ideas and perspectives, as well as cultural approaches, provides students with a valuable asset that we are certain will assist them in the future. A future in which competition is likely to increase, where free enterprise reigns, and where being able to use information properly can provide one with a significant advantage.