Real Estate as a Catalyst for Change

October 4, 2019 Fluno Center, UW-Madison Campus

Urban renewal, redevelopment, and revitalization projects are crucial to the success of the city because it stimulates the economy, enhances property values, instills a sense of civic pride, reduces crime, and helps current businesses and attract new ones. How can the housing and finance industries serve diverse neighborhoods and residents including affordable workforce housing, special populations such as Veterans, and people in need of accessible housing? How will the housing finance system evolve to meet the challenges of home-ownership now and in the future, and how can government and industry facilitate or impede this evolution?

Join us as we discuss effective urban renewal, including the impact of revitalizations, workforce housing, and the challenges of single-family housing in Wisconsin.

Event Details

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Registration Fee:

  • $140 for government/non-profit and WREAA attendees
  • $180 for corporate attendees
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Time and Date

Friday, October 4, 2019
8:00 a.m.-2:45 p.m.

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Fluno Center, UW-Madison Campus
601 University Avenue
Madison, WI 53708

Event Overview

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Tentative Agenda

October 4, 2019 from 8:00 a.m.-2:45 p.m.

Theme: Real Estate as a Catalyst for Change

Time Description

8:00–8:45 a.m.

Continental Breakfast and Registration

8:45–8:50 a.m

Welcome and Introductions

Mark Eppli, Director, Graaskamp Center for Real Estate

Vallabh "Samba" Sambamurthy, Albert O. Nicholas Dean of the Wisconsin School of Business

8:50–9:50 a.m.

Housing Outlook Keynote
 Download Presentation Slides - Sam Khatar PDF

Sam Khatar, Chief Economist for Mortage Finance, Freddie Mac

9:50-10:50 a.m.

Keynote Conversation:  Housing Finance and Policy – Where Do We Stand and What’s Ahead?
 Download Presentation Slides - Laurie Goodman PDF

Laurie Goodman, Vice President of Housing Finance Policy, Urban Institute 

Moderator: Mark Eppli, Director, Graaskamp Center

Laurie Goodman will discuss how policymakers are thinking about the housing finance system and industry and what that means for the months and years ahead. Ms. Goodman began her career as a senior economist at the Federal Reserve Bank of New York and spent 30 years as an analyst and research department manager on Wall Street.  She was inducted into the Fixed Income Analysts Hall of Fame in 2009, and has published more than 200 journal articles and has coauthored and coedited five books.

10:50–11:10 a.m.

Networking Break

11:15 a.m.–12:30 p.m

Keynote Conversation: Transformations in Housing Finance: What’s on the Horizon?
 Download Presentation Slides - David Dworkin PDF
 Download Presentation Slides - Tom Faughnan PDF

The real estate finance business has been steering through continuous change for a full decade. The 2008 housing meltdown precipitated a set of policy changes that sparked legal, procedural and structural transformations throughout the market. Even commercial real estate lending, largely immune from heavy regulatory scrutiny, is being affected. As we look towards the coming year, we see continued movement and even more reforms. How are post-crisis regulations impacting residential lending? How is technology changing the lending environment?  How is global financial uncertainty impacting commercial and residential real estate financing? Have sufficient safeguards been put in place to prevent a repeat of the great recession?  What is the impact of GSE reform? Presenters will answer these questions and explore how the housing and banking industries can thrive with new demands from a rapidly evolving regulatory environment and unprecedented industry change.   

Moderator: Dave Stark, President, Stark Companies Realtors


  • David Dworkin, president and CEO of the National Housing Conference (NHC) (invited) 
  • Tom Faughnan, Executive Vice President - Director of Residential Lending, Associated Bank

12:30–1:15 p.m.


1:30–2:45 p.m.

Inspiring Urban Renewal Projects
 Download Presentation Slides - Mark Freitag PDF
 Download Presentation Slides - Kurt Paulsen PDF
  Download Presentation Slides - Dale Peters PDF

This panel brings together an expert group of panelists to how government and private industry can work together to deliver best practices and ideas for renewing and spearheading social, economic and urban transformation for cities. How can cities unleash the potential of urban developers and policymakers in deciding an effective project delivery?  How can real estate play a powerful role in being catalyst for positive change in our communities?

Moderator:  Jerry Deschane, Exec Director, League of Wisconsin


  • Kurt Paulsen, Professor, Department of Urban and Regional Planning, UW-Madison
  • Mark Freitag, City Manager, City of Janesville
  • Tom Landgraf, Principal, Dimension Development and Senior Lecturer, Department of Real Estate, University of Wisconsin-Madison
  • Dale Peters, City Manager, City of Eau Claire

2:45 p.m.


Keynote Speakers

Join us to hear from thought leaders in housing policy and finance.

Sam Khatar
Laurie Goodman
Tom Faughnan
David Dworkin

David Dworkin

President and CEO


Keynote: Transformations in Housing Finance: What's on the Horizon?

Location and Lodging

Hotel Accommodations

A block of rooms is reserved at the FlunoCenter at $169 per night for the evening of October 3. Contact the Fluno Center directly at 608-441-7117 or 887-773-5866 to reserve your room. Be sure to mention that you are attending the Wisconsin Real Estate and Economic Outlook Conference.


Parking is available in the lot below the Fluno Center for $12 per day. We encourage you to arrive early the day of the conference, as there will be only one parking lot attendant on duty. There are also several public lots nearby. The university’s Campus Map shows parking and building locations.

Travel and directions

For additional information on getting to the Fluno Center by plane, car, or bus, please contact Fluno.

Sponsorship Opportunities

If you are interested in becoming a sponsor, please complete this form and return it to us by Monday, September 16, 2019. Sponsorship payments may also be made online, using this secure link.

(Select Wisconsin Real Estate & Economic Outlook Conference for the Conference/Event Name, and enter 01 for the Reservation Number in the payment form.)