2016 Outlook Conference Web Banner

Overview

October 13, 2016 * UW-Madison Campus

Housing of the future will be flexible, adaptable and resilient, helping us to respond to both predicted and unexpected change.  Shifting demographics, low housing supply, continued growth of rental rates, and changes in technology are just a few of the major trends coming together to create a new moment of opportunity for real estate.

The Wisconsin Real Estate and Economic Outlook Conference will include insights and analysis from experts from the public and private sectors, government agencies, business, and academia -- all of whom are on the front lines of real estate and housing market research, policy, and practice.  Join us and you will learn how these real estate experts are tackling the new issues facing professionals today.

This is our 18th year hosting the conference, and we are proud to partner again the Wisconsin Realtors Association, Wisconsin Bankers Association, Wisconsin Department of Commerce and the Wisconsin Housing and Economic Development Authority.

Why Should You Attend?

  • Hear how important housing trends, such as shifting demographics, low housing supply, continued growth of rental rates, and changes in technology, are coming together to create a new moment of opportunity for housing, banking and commercial real estate.
  • Learn about innovative policy responses to respond to the needs of aging baby boomers, the burgeoning echo boomer generation, the “rental generation” of millennials and increasing immigration.
  • Explore how the housing and banking industries can thrive with new demands from a rapidly evolving regulatory environment and unprecedented industry change.
  • Discover the challenges and opportunities in the current economic outlook for housing, banking, and commercial real estate.
  • Discuss what policies the incoming administration should implement to design a healthy, responsible, functioning, and efficient housing market.
  • Meet and exchange ideas and insights with faculty, policy experts, and leaders in government and housing sectors.
  • Network, make new contacts, and share ideas with your industry colleagues.

Panel and Keynote Topics

  • Keynote 1: "Housing Policy: Current and Future Challenges
    Presented by Michael Stegman, Counselor to the Secretary of the Treasury
  • Keynote 2: "The State of Housing Today and in the Future”
    Presented by Ron Peltier, Chairman & CEO, HomeServices of America, Inc.
  • Session 1:  The Times are a Changin': Adapting to Shifting Housing Market Demands
  • Session 2:  Transformations in Housing Finance: What's on the Horizon?
  • Session 3:  Building a Housing Policy that Works

Who Should Attend

  • Real estate and housing professionals
  • Builders and developers
  • State and local government employees
  • Non-profit professionals
  • Financial services professionals
  • Anyone interested in community and economic development

Agenda

October 13, 2016 * UW-Madison Campus

Time Event
8:30 – 9:00 a.m. Continental Breakfast and Registration
9:00 – 9:30 a.m. Welcome and Introductions
  • Scott Neitzel, Secretary, Wisconsin Department of Administration
  • Rose Oswald Poels, President, Wisconsin Bankers Association
  • Michael Theo, President, Wisconsin Realtors Association
  • Wyman Winston, Executive Director, Wisconsin Housing and Economic Development Authority (WHEDA)
  • Timothy Riddiough, Professor and Academic Director, Graaskamp Center for Real Estate, University of Wisconsin-Madison
9:30 – 10:30 a.m.

Session 1: The Times are a Changin’: Adapting to Shifting Housing Market Demands     

Housing of the future will be flexible, adaptable and resilient, helping us to respond to both predicted and unexpected change.  Shifting demographics, low housing supply, continued growth of rental rates, and changes in technology are just a few of the major trends coming together to create a new moment of opportunity for real estate.  How do we rethink housing needs based on shifting demographics, the shrinking middle class, and changing values?  Learn how the needs of aging baby boomers, the burgeoning echo boomer generation, the “rental generation” of millennials, increasing immigration and other trends will require the market to respond differently.

Moderator:

  • Andra Ghent, Associate Professor, Department of Real Estate, University of Wisconsin-Madison

Panelists:

  • Mark Eppli, Robert B. Bell, Sr., Chair in Real Estate; Professor of Finance, Marquette University
  • Gary Gorman, President & Chief Executive Officer, Gorman & Company, Inc.
  • Terri Preston, Principal, Baker Tilly
10:30 – 10:45 a.m. Break

    10:45 – 11:45 a.m.

    Session 2:  Transformations in Housing Finance:  What’s on the Horizon? 

    By many standards, the United States has the best housing finance system in the world. However, the system has seen many significant changes and modifications especially since the great recession. How are post-crisis regulations impacting residential lending? How is technology changing the lending environment?  How is global financial uncertainty impacting commercial and residential real estate financing? Have sufficient safeguards been put in place to prevent a repeat of the great recession?  Have lending standards adjusted sufficiently or are we back to pre-crisis practices? What is the current outlook for residential and commercial real estate activity?   Presenters will answer these questions and explore how the housing and banking industries can thrive with new demands from a rapidly evolving regulatory environment and unprecedented industry change.  

    Moderator: 

    • Wyman Winston, Executive Director, WHEDA

    Panelists:

    • Geoffrey Cooper, Vice President - Product Development, MGIC
    • Nicholas DelTorto, President and CEO, Inlanta Mortgage
    • Michael Kellman, Senior Vice President - Consumer Lending Sales, North Shore Bank
    11:45 a.m. - 12:30 p.m. 

    Keynote Address: "Housing Policy: Current and Future Challenges” 

    Michael Stegman, Fellow for Housing Policy at the Bipartisan Policy Center and Former Senior Advisor for Housing at The White House

    12:30 – 1:30 p.m.

    Lunch

    Network with your peers and share your views of the morning session over a delicious buffet prepared by the award-winning Fluno Center chefs. 

    1:30 – 2:15 p.m.

    Keynote Address:"The State of Housing Today and in the Future”

    Ron Peltier, Chairman and CEO, HomeServices of America, Inc.

    2:15 – 2:30 p.m.

    Break

    2:30 – 3:30 p.m.

    Session 3:  Building a Housing Policy that Works

    The federal government has tremendous influence over housing policy, from tax incentives to HUD programs to oversight of the secondary market. These policies can be used as tools to craft an affordable, sustainable housing strategy that heals some of the deepest rifts in our economy and our society.   What policies should the incoming administration implement to design a healthy, responsible, functioning, and efficient housing market?  What options do Americans of modest means have to find affordable housing?  What policies are needed to rebuild the middle class and relieve housing market segmentation? Presenters on this panel will discuss programs and policies that strengthen neighborhoods, increase financial stability, and have a positive impact on community development.

    Moderator:
    • Stephen Malpezzi, Professor, Department of Real Estate, University of Wisconsin-Madison
    Panelists:
    • Helen Bradbury, President, Stone House Development, Inc.
    • Katherine Kamp, Executive Director, Wisconsin Partnership for Housing Development
    • Brian Ohm, Professor, Urban & Regional Planning, University of Wisconsin-Madison 
    3:30 p.m.

    Closing Remarks

     
     

     

    Speakers

    October 13, 2016 * UW-Madison Campus



    photo placeholderHelen BradburyBiographyPresidentStone House Development
    Geoffrey CooperGeoffrey CooperBiographyVice President - Product DevelopmentMGIC
    Nicholas DelTortoNicholas DelTortoBiographyPresident & CEOInlanta Mortgage
    Mark EppliMark EppliBiographyRobert B. Bell, Sr., Chair in Real Estate; Professor of FinanceMarquette University
    Andra GhentAndra GhentBiographyAssociate Professor, Real Estate & Urban Land EconomicsUniversity of Wisconsin-Madison
    Gary GormanGary GormanBiographyPresident & Chief Executive OfficerGorman & Company, Inc.
    Katherine KampKatherine KampBiographyExecutive DirectorWisconsin Partnership for Housing Development
    Michael KellmanMichael KellmanBiographySenior Vice President - Consumer Lending & SalesNorth Shore Bank
    Steve MalpezziStephen MalpezziBiographyEmeritus ProfessorReal Estate & Urban Land Economics, Wisconsin School of Business
    Scott NeitzelScott NeitzelBiographySecretaryWisconsin Department of Administration
    Brian OhmBrian OhmBiographyProfessor and Extension SpecialistUniversity of Wisconsin-Madison, Urban & Regional Planning
    Rose Oswald PoelsRose Oswald PoelsBiographyPresident & CEOWisconsin Bankers Association
    Ron PeltierRon PeltierBiographyChairman & CEOHomeServices of America, Inc.
    Terri PrestonTerri PrestonBiographyPrincipalBaker Tilly
    Tim RiddioughTimothy RiddioughBiographyAcademic Director James A. Graaskamp Center for Real EstateProfessor Real Estate & Urban Land Economics, University of Wisconsin-Madison
    Michael StegmanMichael StegmanBiographyFellow for Housing PolicyBipartisan Policy CenterFormer Senior Advisor for HousingThe White House
    Mike TheoMike TheoBiographyPresidentWisconsin REALTORS Association
    Wyman WinstonWyman WinstonBiographyExecutive DirectorWisconsin Housing and Economic Development Authority (WHEDA)

    Sponsors

    October 13, 2016 * UW-Madison Campus

    Sponsorship Opportunities

    If you are interested in becoming a sponsor, please complete this form and return it to us by Friday, September 30, 2016. Sponsorship payments may also be made online, using this secure link. (Select Wisconsin Real Estate & Economic Outlook Conference for the Conference/Event Name, and enter 0 for the Reservation Number in the payment form.)

    Why should you join us as a sponsor?

    • Visibility and Exposure:  Build valuable name recognition for your company by supporting a high-profile conference on critical real estate, housing, and community development issues. Your organization will receive extensive brand outreach throughout the conference marketing campaign -online and in the printed materials via multiple media outlets.
    • Direct Access to the Wisconsin Real Estate and Banking Community:  Network with a wide variety of professionals and policymakers interested in the issues and opportunities presented by the real estate and housing markets. Attendees include real estate and finance professionals, non-profit groups, government and service agencies, and developers. We expect a capacity crowd at 150 professionals.
    • Inspiring Knowledge and Expertise for You and Your Clients:  Invest in your community and support critical housing and economic development issues by helping us keep the registration fee low so non-profit and government professionals can afford to attend this important forum.
    • Competitive Edge

      Take advantage of a unique opportunity to broaden your competitive edge by improving your company’s image, prestige, and credibility by supporting a world-class conference and the University of Wisconsin-Madison Graaskamp Center for Real Estate, the global leader in real estate education.

    Sponsor Benefits "At a Glance"

    Depending on the level of sponsorship you choose, some of the benefits include:

    • Receive extensive brand outreach to our audience of housing and financial services professionals throughout the marketing campaign and at the conference. We leverage multiple media outlets including media partnerships, press releases, social media, web, and email to publicize the event.  This includes:
      • Logo on website with link to your company
      • Display table to distribute company literature on products or services to attendees.
      • Recognition in all printed materials and slides distributed at conference including a color advertisement in conference brochure and a printed description and contact information for your organization.
      • Acknowledgement in post-conference articles and publicity.
    • Verbal recognition by the Graaskamp Director throughout the conference.
    • Complimentary conference registrations and an invitation to attend a special roundtable dinner with keynote presenters on October 12.
    • Recognition in Graaskamp Center news and email publications

    Sponsorship Levels

    • General sponsorship levels:

      - Platinum:  $5,000

      - Gold: $2,500

      - Silver: $1,000

      - Bronze: $500

      Non-profit sponsorship options are available.
    • Event Sponsor Options:

      - Continental breakfast: $750

      - Refreshment breaks (2 available): $500

      - Luncheon: $1,500

      - Roundtable dinner (invitation only) on October 12: $2,500

    If you have questions, please contact Lee Gottschalk at 608-265-2032 or lee.gottschalk@wisc.edu.

    Registration

    October 13, 2016 * UW-Madison Campus

    Four Ways to Register

    1. CALL: 1-800-348-8964 or 608-262-2451

    2. REGISTER ONLINE »

    3. FAX: 1-800-741-7416

    4. MAIL completed registration form to:

    The Pyle Center
    Registration Office
    702 Langdon Street
    Madison, WI 53706-1487

    Registration fee

    $120 for government/non-profit attendees
    $160 for corporate attendees

    Fee includes conference materials, continental breakfast, lunch, and refreshments. Make checks payable to the University of Wisconsin-Madison. We are grateful for the support of our conference sponsors whose contributions help to keep registration fees low, allowing non-profit and government professionals to attend this important forum.

    Registration deadline

    Tuesday, October 5, 2016. After October 5, please call 608-265-2032 for availability.

    Cancellation policy

    Cancellations made before Tuesday, October 5, 2016, will receive a full refund; those made on or after October 5 are subject to the full registration fee. Substitutions may be made at any time.

    Questions

    If you have any questions, please contact Lee Gottschalk at lee.gottschalk@wisc.edu or 608-265-2032.

    If you have a disability and desire accommodations, please advise us when you register. Requests will be kept confidential.

    Location and Lodging

    October 13, 2016 * UW-Madison Campus

    Fluno Center
    601 University Avenue
    Madison, WI 53708
    608-441-7117
    887-773-5866

    Hotel accommodations

    A block of rooms is reserved at the Fluno Center at $169 per night for the evening of October 12. Contact the Fluno Center directly at 608-441-7117 or 887-773-5866 to reserve your room. Be sure to mention that you are attending the Wisconsin Real Estate and Economic Outlook Conference. 

    Parking

    Parking is available in the lot below the Fluno Center for $12 per day. We encourage you to arrive early the day of the conference, as there will be only one parking lot attendant on duty. There are also several public lots nearby.

    Travel and directions

    For additional information on getting to the Fluno Center by plane, car, or bus, please click here.

    Keynote Speakers

    Michael StegmanMichael Stegman, Fellow for Housing Policy at the Bipartisan Policy Center and Former Senior Advisor for Housing at The White House

    Ron PeltierRon Peltier, Chairman & CEO, HomeServices of America, Inc.

    Featured Speakers

    • Helen Bradbury, President, Stone House Development
    • Mark Eppli, Chair in Real Estate, Professor of Finance, Marquette University
    • Scott Fletcher, Executive Vice President, Fairway
    • Gary Gorman, President & CEO, Gorman & Company, Inc.
    • Wyman Winston, Executive Director, WHEDA

    Conference Partners

    • University of Wisconsin-Madison James A. Graaskamp Center for Real Estate
    • Wisconsin REALTORS® Association
    • State of Wisconsin Department of Administration
    • Wisconsin Housing and Economic Development Authority
    • Wisconsin Bankers Association

    Conference Sponsors

    • University of Wisconsin-Madison James A. Graaskamp Center for Real Estate
    • Gold Sponsor:
      • Federal Home Loan Bank of Chicago
    • Silver Sponsors:
      • US Bank
      • Wisconsin Department of Administration
      • WHEDA
    • Bronze Sponsors:
      • Wisconsin Bankers Association
      • Wisconsin Realtors Association
      • City of Green Bay