Have a minute? Read the Marketing Minute, a blog from the Center for Brand and Product Management, and hear about our students, alumni and the experiences of getting one of the nation’s top marketing MBAs.

Page 1 of 9

Photo of Desk

What I Learned at my Internship

October 21, 2020

12 weeks on a BOLD team can teach you a lot.

Feature Photo for Mike Judge Article

Chatting with CBPM Director Mike Judge

October 14, 2020

JP Bertinet recently caught up with Director of the Center for Brand & Product Management Mike Judge to get an update from the leader of the CBPM.

September's Alumni Lunch & Learns

October 13, 2020

This September marked the first two sessions of the new Alumni Lunch & Learn series. This series is brought to MBA students by the CBPM & A.C. Nielsen Center in order to give students a chance to hear and ask questions about a variety of career paths. The virtual nature of this year has helped us connect with many different alumni to continue the series through the full year.

Feature Photo Move to Madison

My Move to Madison

October 6, 2020

Even during a pandemic Thomas has made the most of his move to Madison to get an MBA. Find out what he's enjoyed and what he recommends you do for fun the next time you're in Madison.


Internship Innovation

October 1, 2020

Brock & Collin share how two CPG Brand Management Internships can differ in their approach to innovation

Writing a letter

Dear Prospective Student: A Full-time Job vs A Full-time MBA

September 21, 2020

Considering going back to school for an MBA? Natalie lets you in on how to adjust from the world of Full Time Employment to excelling as a student.

Alumni Spotlight - Scott Hannan

May 19, 2020

Scott Hannan graduated from the CBPM in 2014. Since then he’s been building loyalty for great products and proving the strength of the bonds being a badger creates. (Oh, and enjoying watching the Chicago Bears …

Best Memories & Key Learnings: My MBA in Review

May 9, 2020

Although my MBA is ending in an unexpected way, I can’t help but happily look back on my time at Wisconsin with the CBPM. These few weeks in quarantine have been a good time to reflect and …

Spring 2020 Newsletter

May 7, 2020

Spring 2020 Letter from the Center by Mike Judge  Dear CBPM Alumni, Advisory Board Members, Students and Friends, As the spring semester comes to a close we usually take time to send out our CBPM …

Page 1 of 9