Have a minute? Read the Marketing Minute, a blog from the Center for Brand and Product Management, and hear about our students, alumni and the experiences of getting one of the nation’s top marketing MBAs.

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Alumni Spotlight - Scott Hannan

May 19, 2020

Scott Hannan graduated from the CBPM in 2014. Since then he’s been building loyalty for great products and proving the strength of the bonds being a badger creates. (Oh, and enjoying watching the Chicago Bears …

Best Memories & Key Learnings: My MBA in Review

May 9, 2020

Although my MBA is ending in an unexpected way, I can’t help but happily look back on my time at Wisconsin with the CBPM. These few weeks in quarantine have been a good time to reflect and …

Spring 2020 Newsletter

May 7, 2020

Spring 2020 Letter from the Center by Mike Judge  Dear CBPM Alumni, Advisory Board Members, Students and Friends, As the spring semester comes to a close we usually take time to send out our CBPM …

Top Trends to Keep Your Eye On

May 7, 2020

For a blog about trends to keep an eye on, you might be expecting me to write about the TikTok dance challenges or the Dalgona Coffee mania, but by the time I finish writing this …

Brands to Watch – in 2020 and Beyond

May 7, 2020

It’s an odd time to be a brand marketer. Depending on the category in which you play, your brand may fall into one of many divergent buckets across the COVID-19 landscape – from suddenly (if …

Transitioning to a Virtual World: Getting an MBA During a Global Pandemic

May 7, 2020

For the Wisconsin School of Business, like the rest of the UW Madison community, the gravity of the COVID-19 crisis hit home in mid-March. Just days before we were set to recess for spring break, …

Alumni Spotlight: Sean Kristl

May 7, 2020

Throughout my time as a student in the Wisconsin MBA Program I have had the opportunity to connect with dozens of talented and driven alumni, many of whom joined the program as a way to jump-start their careers in brand and product management. One such person is Sean Kristl, a CBPM class of 2017 alum who has also served as a valuable mentor to many students (including myself) since his graduation. I recently had the opportunity to catch up with Sean and learn more about his past experiences as a Wisconsin MBA student, and am excited to share more about his career path and current interests.

Class of 2020 CBPM

CBPM Class of 2020 Graduation Spotlights

May 7, 2020

Learn more about our incredible Class of 2020 through our graduating class spotlights.

First Year Review: Ready for the Internship

May 4, 2020

My first year in the program has been a real whirlwind. Everyone told me that it would fly by, and they were not wrong! It is crazy to me how quickly circumstances change in life. …

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