Have a minute? Read the Marketing Minute, a blog from the Center for Brand and Product Management, and hear about our students, alumni and the experiences of getting one of the nation’s top marketing MBAs.

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Marketing in a Time of Crisis

March 24, 2020

The moment when you realize that we are living through history is incredibly surreal. Without a doubt, the COVID-19 crisis will be discussed in history classes around the world for many years to come. This …

Running the Gauntlet: On-Campus Recruiting

March 16, 2020

As the first snows of January begin to fall and the full-time MBA students return from their winter break adventures, the Center for Brand and Product Management starts preparing for on-campus interviews with top companies …

A Nation of Badgers

March 12, 2020

Does moving to Wisconsin to pursue an MBA mean that you're limiting yourself to a life living in the Midwest? No, ask a current student and you'll see there's opportunity for Wisconsin alums coast to coast

How I Picked WSB + CBPM for my MBA

March 10, 2020

The decision to step away from a career and get an MBA was not an easy one, but once I had decided to do just that, I was left with the decision of what business …

Career Switching from the Humanities to Business

February 28, 2020

When I came to the Wisconsin School of Business and joined the Center for Brand and Product Management, I was transitioning from a fairly unusual background: A reference archivist in a research library.  In my …

Negotiations

February 28, 2020

One of the best things about attending the full-time MBA program at the Wisconsin School of Business is the opportunity to spend a full semester diving headfirst into management topics that you’d maybe only heard …

What Makes a Great Leader?

February 28, 2020

“The greatest way to live with honor in this world is to be what we pretend to be” —Socrates

SC Johnson: A Global Family Company

January 13, 2020

As we boarded the bus, my classmates and I were ready to make the journey to SC Johnson India and learn about their core business and unique marketing campaigns on our last day of company …

Hey Google, how’s business in India?

January 13, 2020

While exploring the streets of New Delhi, India, my classmates and I were transported to another world. Our senses were overwhelmed by newness: smells of exotic spices, bright, vibrant colors, the constant high pitch screeching …

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