Mike Judge

“Officially an MBA! The past two years have flown by! I’m so grateful for my time in Madison, especially my experiences through the amazing Center for Brand and Product Management. The Advisory Board members and alumni are fantastic resources and are truly committed to the program and my success.”

  • Julianna Masterson, CBPM Class of 2018

“I am so thankful to have had the opportunity to grow into a capable brand marketer over the past two years, and even more thrilled to have been on the journey with some amazing classmates, faculty, and staff, all of whom I'm confident will be lifelong friends.”

  • Kevin Cencula, CBPM Class of 2018

Greetings from Madison!

Every year, as we head into summer, we excitedly look forward to comments, like the ones above, from our Center for Brand and Product Management graduates.  These sentiments are great reminders of how much our program and CBPM community impacts and changes lives.

The continuing quality of our students, and the support they receive from faculty, staff, and alumni, is evident in how many blue chip companies hire our students for internships and full time.  Each of our first year students earned an internship offer by the end of February, and the CBPM Class of 2018, is continuing our high graduation placement rate.

A success pillar for the CBPM is the number of strong relationships we have with so many outstanding companies that recruit our students. This is truly remarkable given the smaller size of our program.  Transition in recruiting companies is to be expected, and we're thrilled to have added such fantastic companies as Amazon, Boston Scientific, Conagra, Dr. Pepper/Snapple, Hollister and Yum! to our recruiting roster in the last several years. A key reason we have been able to add these high quality companies is through the involvement and efforts of our alumni and Advisory Board members. Thank you!

This coming year’s CBPM class will be smaller in size, but not lower in quality. Unfortunately the news last October on the possible discontinuation of the full-time (FT) MBA program was disruptive at all levels: for the students, alumni, faculty, staff, the School of Business and University leadership, and the recruitment of the class of 2020.  In spite of doubling our recruitment efforts starting in December, the CBPM is projected to have a smaller than average incoming class next year, likely 13-15 students. We are planning, and expect, our CBPM class sizes to return to what they have been in the past starting in the fall of 2019.

Regardless of our size, we are committed to teaching valuable concepts about marketing and business, and making our program a transformative experience in our students’ lives. We will continue this important work as we look to evolve our curriculum and program. If you, or your company, would like to get more involved with the CBPM and our students, please reach out to us.

We sincerely hope you and your families have a great summer wherever you are, and we would love to hear from you. Please don’t hesitate to drop us a line or connect with us via Facebook, Twitter, or Instagram.

On, Wisconsin!

Best Regards,

Mike Judge