by Mike Judge

Mike Judge

“Officially an MBA! The past two years have flown by! I’m so grateful for my time in Madison, especially my experiences through the amazing Center for Brand and Product Management. The Advisory Board members and alumni are fantastic resources and are truly committed to the program and my success.”
Julianna Masterson, CBPM Class of 2018

“I am so thankful to have had the opportunity to grow into a capable brand marketer over the past two years, and even more thrilled to have been on the journey with some amazing classmates, faculty, and staff, all of whom I'm confident will be lifelong friends.”
Kevin Cencula, CBPM Class of 2018

Greetings from Madison!
Every year, as we head into summer, we excitedly look forward to comments, like the ones above, from our Center for Brand and Product Management graduates. These sentiments are great reminders of how much our program and CBPM community impacts and changes lives.

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by Emily Swenson

Emily Swenson

A trip to India as part of your MBA experience? Yes, please!

The Wisconsin School of Business once again brought the Center for Brand and Product Management to a new country to get a glimpse of how large companies differ in style from their other global locations. Culture, location, and lifestyles change the game for companies like Procter & Gamble and SC Johnson. And of course, we had some time for fun as well!

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by Lindsay Berger

Lindsay Berger

About twice a month, I spend an hour looking at the 400+ sneakers on, narrowing them down to my 5 favorites, and deciding which to buy when I’m no longer a student. I know I’m not the only one with this kind of ritual, and it’s because Nike sneakers are some of the highest-performance sneakers (and works of art) on the planet.

Recently, I got to see how some of my favorites have evolved from concepts to physical products that I—and many people around the world—covet.

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by Will Fluharty

Will Fluharty

One of the greatest benefits of earning an MBA at the Wisconsin School of Business is the extensive and powerful alumni network and advisory board. The Advisory Board meeting held each semester is always an invaluable learning experience for everyone involved, and this spring semester’s meeting was no exception.

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by Jeff Koch

I first learned about the opportunity to meet the Chicago Cubs marketing team during On, Wisconsin weekend in April, 2017. A little over a year later and the day had finally arrived where I was joining the Graduate Marketing Network (GMN) for this annual event.

On May 1st Kelly Linstroth, a University of Wisconsin BBA alum, welcomed a group of 30 MBA candidates into the Chicago Cubs corporate office across the street from Wrigley Field…

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by Kaitie Edmiston

Kaitie Edmiston

With graduation upon us, I have given a lot of thought to my MBA experience at the University of Wisconsin-Madison. In true business school form, here are the top five takeaways from the past two years.

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by Ross Jacobson

Ross Jacobson

Almost 10 years after graduating from the University of Wisconsin’s Center for Brand and Product Management, Amy (Maier) Hoffman can still remember the inside jokes her and her classmates developed on their international trips.

Now based in Cincinnati as the Brand Manager for Metamucil in North America at Procter & Gamble, Hoffman (CBPM c/o 2010) says her experience in Madison has allowed her to provide for her family and develop lasting relationships with her classmates.

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Donate: Please consider the Center for Brand and Product Management and the Wisconsin School of Business in your giving expenditures. Your gift to the Center for Brand & Product Management Fund will immediately impact all that the Center does, including student scholarship, leadership training, international education and other opportunities for our students. We'd also be honored to have you include the Wisconsin School of Business Fund if you're looking for a gift that is not Center-specific.

Alumni Referral Program: If you know of anyone who would be a good fit for the CBPM or the WSB MBA Program send them our way!

Get Involved: If you'd like to get involved through donating your time please feel free to reach out Sarah Kervin ( We're always looking for alumni to do mock interviews, to be a mentor, or be involved in many other ways.

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