Every other year we host an Expanded Advisory Board & Alumni Event. This is part alumni reunion, part conference, part advisory board meeting- but all fun! This year we chose the theme: Marketing & the Social Good. We believe, and have seen our alumni activate the idea, that marketing and business expertise can affect more than just the bottom line; it can improve lives. 

First, we heard from Afdhel Aziz on the Power of Purpose. His inspiring talk on how to think holistically about using your position, your experience, and your time to affect social change was incredible to hear.  We then used the brain power in the room to debate the business and ethics of Dick’s Sporting Goods move on restricting the sale of firearms in their stores. 

Finally, we tapped into our own alumni group to learn from a few alumni using their expertise to make the biggest social impact. First from Kurt Kober, Class of 2007 who is a VP at a mission based company, The Honest Compan. Next, Angela Peltzer Class of 2016, taught us about her role as a Product & Brand Manager for Innovation for Good, Sustainability & Stewardship at a traditional company, Kohler. Finally, we heard from Andy Freedman, Class of 2006, who used his expertise to found a non-profit, Miles4Migrants. These alumni showed us that whether you use your position in your career to affect change, or you use your expertise to make an impact in your off hours, our alumni can, and are changing the world.

To learn a more about these alumni and their work read the WSB’s summary here and see a student’s perspective from Hannah O’Brien here.

Thank you to all of our Board members who mentor our students, guide the Center & are lifelong partners to our alums. And a huge thank you to our alumni who came back & especially to our speakers! Can't wait to see you all next time.