Happy New Year from Madison!

As the Center for Brand and Product Management heads into 2020, we have both a great deal to be thankful for in 2019, as well as much to look forward to in this New Year.

We were fortunate this fall to welcome an exceptional group of first year students into the Brand Center family. Despite double digit declines in MBA applications across the country and at the UW, we continued to attract an intelligent, ambitious, and high quality group of individuals to the CBPM class of 2021.

Read the entire story »

 

by Michael Rennerfeldt, Class of 2020Michael Rennerfeldt

This semester myself and other students in the Center for Brand & Product Management had an intense fall Applied Learning, where each week we had representatives from nine different organizations come to host an interactive case which we participated in. We covered new and relevant skills each week that has helped prepare us for strong careers in Brand or Product Management. The topics ranged from “How to Effectively Manage Teams” to “Collaborating as Marketing Mangers and Product Managers”. Each week we got a glimpse into how incredible companies like Intuit, Boston Scientific, SC Johnson, & Procter & Gamble think about key topics relevant to companies is CPG, Tech, or MedTech.

Read the entire story »



by Kristin Bush, Class of 2021Kristin Bush

Cassandra Begalle, a Center for Brand and Product Management class of 2016 alum, is a legend among the Center students. Her legacy as a super woman and mom rings throughout Grainger. It comes as no surprise that Cassie's success within the Wisconsin School of Business expanded into her career at Kimberly-Clark.

Read the entire story »



by Michael LeNeveu, Class of 2020

Placeholder Image

Procter and Gamble has been a part of my life since the day I was born. Growing up, my dad worked in a variety of finance roles for the company. We moved from our Toronto suburb, where most of our immediate family lived, to Cincinnati, Ohio in 1997 when he was transferred to a position at Headquarters. Cincinnati and P&G have been home from that point on. I have great memories of the holiday package that would come every year, with a vast assortment of new products that were launched that year, and P&G Day at Kings Island Amusement Park where the company rented the whole park for a day for its employees and their families.

Read the entire story »



by Bailey Hackbarth, Class of 2020

Bailey Hackbarth

Each year, we round up the biggest moves that turned heads in brand management and consumer marketing - here are our picks for 2019.

Gillette debuts short film “We Believe: The Best Men Can Be”

Jumping headfirst into social cause marketing to kick off the year was P&G’s Gillette, which in January launched its controversial short film surrounding sexism in the #MeToo era...

Read the entire story »



by Natalie Marinello, Class of 2021

Natalie Marinello

The greatest way to live with honor in this world is to be what we pretend to be
—Socrates

For those of us who are unfamiliar with the region, a quick internet search reveals Smaland, Sweden to be a windswept, rural place.  It was in this rather unlikely location where, at the age of just 17, Ingvar Kamprad founded his business in 1943.  Kamprad’s mail order company was focused on providing everyday household items to people at low costs.  Years after its creation, the firm launched its flat-pack furniture concept which enabled it to bring affordable and stylish, high-quality home furnishing products to more people.  The mission to “create a better everyday life for the many people” is still ingrained in the company to this day.  The name of Kamprad’s company was IKEA.

Read the entire story »



Every other year we host an Expanded Advisory Board & Alumni Event. This is part alumni reunion, part conference, part advisory board meeting- but all fun! This year we chose the theme: Marketing & the Social Good. We believe, and have seen our alumni activate the idea, that marketing and business expertise can affect more than just the bottom line; it can improve lives. 

Read the entire story »



Thank you to all of our incredible Class Captains, alumni, Advisory Board members, and friends who gave throughout the 2019 Alumni Giving Campaign. With your help we crushed our goal and raised over $170,000! This money will go directly to supporting students in the Center including supporting their Global Course initiative this January!

Read the entire story »



Partner with the Center for Brand & Product Management to get an outside & innovative perspective on your company’s marketing challenges. Our student consultants prepare actionable deliverables on real life business questions for companies such as Microsoft, PepsiCo, American Family, etc.

Read the entire story »



Just as you are proud to be a CBPM grad, we are proud to have you as part of our team and want to showcase your news and accomplishments. Please keep us in the loop as you hit major milestones in your career and personal life. Suggested content includes: promotions, new employment, engagements, births, etc.

Read the entire story »