Last year we had the opportunity to implement new ideas for how we structure the full-time MBA curriculum. The idea worked well, and we’re pleased to share with you that our module system for core courses during candidates’ first year has returned for the 2018-2019 year!
The module system is similar to the “quarter system” many schools and universities have used in the past, however with modules we are able to keep specialization courses at a full semester length and uniquely place our leadership symposium in its own week dividing the first and second core modules each semester. The first seven weeks include Financial Accounting, Data to Decisions, and Leading and Working in Teams, while the final seven weeks include Marketing Management, Operations Management, and Introduction to Financial Management. Our Leadership Symposium is now three half-day sessions during week 8, dividing each core course module. Marketing Research and Applied Learning courses remain the full length of the semester.
The Spring semester holds a slight tweak. The first seven week include Strategic Management, Ethics, Integrity, and Society, and the new Integrated Company Analysis (ICA). Economics for Managers is now split between micro- and macro-economics into two five-week sessions. ICA brings a corporate partner to the MBA program with a real challenge they are evaluating and asks students to own the business and develop solutions. Last year we worked with Medtronic, who was so pleased with the recommendations and results that they decided to return with a new challenge for the Spring 2019 course.
We are always making efforts to keep curriculum as up to date as possible with the evolving industry demands placed on brand managers. Those efforts extend beyond the core curriculum into the electives offered. Moving into the current academic year we have the pleasure of sharing with you great additions, which include both quantitative and qualitative learning opportunities. Two exciting courses added to the list include Strategic Pricing, now specific for MBA candidates, and the Consumer Insights Practicum. It’s worth noting that students are now also eligible to take up to three electives each semester during their second year. Below is a list of our current recommended or popular electives.
Congratulations to those students who are now in leadership positions across the MBA program!
We are very excited for all the great things happening to keep propelling the Wisconsin MBA program forward. On, Wisconsin!