Mike Judge

Happy Holidays from Madison!

As the Center for Brand and Product Management’s fall semester wraps up, we have a great deal to be thankful for in 2018, as well as much to look forward to in the year that comes.

The CPBM’s faculty and staff are thrilled to report that everyone in the Class of 2019 received a full-time offer before the holidays! The hard work and ambition of each one of these 23 students has been impressive and a joy to observe.

We also continue to be proud of the +67% salary increase from pre to post CBPM MBA. It is a statistic that the entire CBPM community—alumni, advisory board, faculty, staff, and students--helps to make possible. We are genuinely appreciative of everyone’s commitment to help ensure this meaningful impact on our students’ lives

We were fortunate this fall to welcome an exceptional group of first year students into the Brand Center family. Despite last year’s uncertainty regarding the future of the full-time program, we continued to attract an intelligent, ambitious, and individually diverse class to the CBPM Class of 2020. From alumni, to the advisory board, to the Chancellor’s office, we are grateful for all the support we received during the last year’s turbulence and are pleased the University administration continues to demonstrate its commitment to the full-time MBA’s future.

As the generous yearly donor gifts that have funded the CBPM since its inception will come to their expected end in 2018, we are excited to launch our first-ever alumni endowment campaign for the Center for Brand and Product Management in 2019. This endowment, modeled upon those enjoyed by the other WSB Centers, will guarantee that the CPBM has the financial resources to operate into perpetuity.

While the details are still being fleshed out with the UW-Madison Foundation, it is likely that this campaign will allow us to forge closer relationships with our passionate alumni base to ensure that keystones of the CPBM--like strong financial aid and the international trip--continue to be part of the program. We ask that you please keep the CBPM in mind for your charitable giving plans, both now, and in the future.

We sincerely hope you and your families have a wonderful holiday season.  We love hearing about what our alums are up to both professionally and personally, so please don’t hesitate to drop us a line or connect with us via Facebook, Twitter, Instagram, and our LinkedIn alumni group.