You’ve probably already experienced this at your favorite grocery store: armed with your weekly shopping list of boring but necessary household items, you find yourself detouring for the artisanal cheese display or stopping for a sample from the slow cooker chili pot.

In-store food sampling is both entertaining and informative for consumers, a chance to try before you buy. And for manufacturers and retailers, sampling is an effective tool that can be leveraged to boost sales and customer loyalty.

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