Greetings from the Director
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by Mike Judge
Greetings from Madison! While the spring weather forecast in Wisconsin can’t always be counted on to be warm and sunny, the spring semester at the Brand Center has been predictably great. Our students are fully engaged, our alumni continue to contribute in extraordinary ways and our leadership has developed new goals for continued growth and success.
We have been working to make the CBPM program bigger and better for the future. We are tracking to have year over year growth with our in-coming class of 2018. Our admissions marketing improvements have led to 35% increases in the CBPM applications, and we’ve admitted 30% more students into the program versus this time last year. We are looking to continually improve CBPM-related curriculum and we are pleased with the improvements made this year with the addition of new marketing analytics courses, enhanced coverage of design thinking (human-centered design) and volume forecasting in the NPD course. Additionally, a new capstone course in development is being designed for the spring semester of 2017.
Our biannual CBPM Advisory Board meetings have always been an important cornerstone of our program. The learning opportunities and professional connections they create for our students are invaluable and this spring’s Advisory Board meeting continued on this path. The Center hosted two excellent speakers on the topic of storytelling this year. Ekaterina Walter, the author of The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand spoke to us about how to develop powerful marketing ideas using the art of visual storytelling. And our Advisory Board member, Shawn Dennis gave a fantastic session on how she uses transformative storytelling to drive growth for DreamWorks properties and trademarks.
The CBPM class of 2016 will be graduating within days and heading off to begin their new careers at some of the best companies in the country. At the same time the Class of 2017, will be starting their internships. Once again, the quality of our CBPM students is evident as we have secured very strong internship and placement rates with outstanding blue chip companies.
We sincerely hope you and your families are having a great spring wherever you are, and we would love to hear from you regarding promotions, job changes, new additions to your family, or any ideas you have to make the CBPM even better for future students.