by Mike Judge

Mike Judge

Greetings from Madison!  While the spring weather forecast in Wisconsin can’t always be counted on to be warm and sunny, the spring semester at the Brand Center has been predictably great. Our students are fully engaged, our alumni continue to contribute in extraordinary ways and our leadership has developed new goals for continued growth and success.

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by Natalie Randall

Natalie Randall

Without question, the CBPM Advisory Board meeting is one of the highlights of each semester at the WSoB Center for Brand & Product Management.  Our amazing board is comprised of senior managers from some of the top companies in the world.  Natalie Randall describes this spring's board meeting and shares some of the highlights from the event.

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by Emily Zupan

Emily Zupan

Learn about this year's CBPM Global Learning trip to China as described by Emily Zupan. In addition to climbing the Great Wall, singing our hearts out at the KTV, and attending a Shanghai Sharks basketball game, this year's trip included visits to 3M, Dolby, Kimberly-Clark, P&G and SC Johnson as we learned about the Chinese consumer and the fundamentals of doing business in China.

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by Gurmukh Mangat

Gurmukh Mangat

Learn about the 2016 GMN Case Competition from the eyes and ears of Gurmukh Mangat. Despite interrupting his sleep schedule, Gurmukh views the Case Competition as one of the most valuable experiences during his time in the MBA program. This year's case focused on the elevator industry challenging teams to be creative and bold in developing a strategy to take a new and innovative product to market.

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by Margaret Whitting

Margaret Whitting

Catch up with Margaret Whitting, CBPM Alum and Associate Marketing Manager at General Mills. Margaret reflects on her Wisconsin MBA experience and how it prepared her to hit the ground running at General Mills. She will also be the first to tell you that time has flown since getting into her new role as she has taken on new challenges and endeavors in a fast paced and exciting environment.

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by Mike Vig

Mike Vig

Learn about the MIT Sports Analytics Conference in Boston from Mike Vig. This was Mike's second year attending the prolific sports event after landing a job with NFL data tracking affiliate Zebra technologies at the conference last year. Mike, along with Angie Peltzer, will be continuing his work in data analytics this upcoming football season with the Green Bay Packers as a member of the NFL Next Gen Stats project team

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by Ashley Brown

Ashley Brown

Meet Ashley Brown, the first ever JD/MBA student in the Center for Brand and Product Management.  Learn how Ashley’s path through the Wisconsin School of Business and Law school has offered a unique and valuable experience that will shape her professional career.

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by Ryan Ward

Ryan Ward

Ryan Ward is considered a reasonable person by most accounts.  However, this year he did something crazy for a good cause.  Learn how Ryan took the Polar Plunge alongside dozens of other MBAs.  This year’s event featured temperatures in the low single digits making it one of the coldest plunges on record.

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by Tyler Davis

Tyler Davis

Despite a whirlwind of emotions, Tyler Davis landed his dream internship.  Learn how the well-oiled machine that is the Brand Center support system including staff, alumni and second year students helped Tyler secure his dream offer from Kimberly-Clark.

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by Justin Petersen

Justin Petersen

Catch up with CBPM alum and P&G Brand Manager Justin Petersen as he reflects on his professional experiences and his time at UW.  Justin also offers advice to current students as well as alumni about finding success in the professional world.

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by Sean Kristl

Sean Kristl

“The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don't play together, the club won't be worth a dime.” –Babe Ruth

The team-focused approach of the Wisconsin MBA program forces each of us to become better team members and leaders. We learn quickly that our individual success is dependent on our teams’ success. This team mentality can also be developed through sports. This year many students in the Center for Brand and Product Management participated in UW intramural sports.

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by Tim Annis

Tim Annis

During his time as an MBA student, Tim Annis worked to build an inclusive culture within the MBA program at the Wisconsin School of Business.  Tim worked alongside Binnu Palta-Hill, Director of Diversity and Inclusion at the WSoB, to build inclusion and open dialogue about diversity of all kinds.  Tim organized the Lunch & Learn series which leveraged the experience and knowledge of our students, faculty, alumni and staff.  This series is a staple of the program and was attended by an average of 150 people each session.

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by Eric Janssen

Eric Janssen

The 30th annual Crazylegs Classic hosted by the University of Wisconsin Athletics department was attended by a team of Wisconsin MBAs who banded together to get some exercise, have some fun and support Wisconsin Athletics.  This year’s event began on the Capitol Square and finished in Camp Randall Stadium as participants crossed the finish line on the football field where Wisconsin legends JJ Watt, Russell Wilson and Ron Dayne played their college football.  Hear about the event as told by Athletics Chair Eric Janssen as he and thirty others participated in this longstanding Wisconsin tradition.

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by Peter Kerwin

Neeraj Arora

Wisconsin School of Business study finds shoppers using online price comparison sites aren’t just looking for lowest price, but consider retailer rankings in seeking best deals  

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by Adeola Emdin

Neeraj Arora

After graduating from the Center for Brand and Product Management in 2008, Adeola joined Colgate Palmolive in their Global Marketing Development Program as an assistant brand manager.  She worked on a number of local and global category-leading brands within the Colgate® franchise, each with increasing levels of responsibility. She joined the innovation team in 2011, changing the look and feel of the Softsoap® and Colgate Sensitive® Brands while providing a pipeline of new products to be launched well into 2020.

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