Letter from the Director
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By Mike Judge
Happy Holidays from Madison! As the year comes to a close, we feel we have a lot to celebrate at the Center for Brand and Product Management.
We are delighted that we continue to grow our class sizes with intelligent, ambitious, and diverse individuals like in our latest CBPM Class of 2018. These 22 students had an excellent first Advisory Board meeting in November, where in keeping with a Brand Center tradition, each second year student briefly presented on their Summer 2016 internship experience. We continue to be very thankful for, and amazed by, all the time, effort and thought that our Advisory Board members dedicate to our students and program.
We are thrilled that everyone from the CBPM Class of 2016 secured full-time positions within three months of graduation. It is a testament to each of the individuals from this class, as well as the program, that on average they increased their pre-MBA salary by +67% with their new positions. I hope it is gratifying to everyone associated with the program--from faculty, to staff, to alumni, and the advisory board--to realize that you have contributed to our recent alumni achieving the next step in their career aspirations.
As we head into 2017, we are preparing to improve our curriculum with more options for building knowledge and skills related to computer science and digital marketing. Additionally, we would like to continue the high quality of Applied Learning classes we had this past fall semester. The classes we had, led by alumni and Center friends from P&G, ConAgra, Target, Intuit, and General Mills, were universally excellent. Please take a few moments to look at the student blogs regarding Applied Learning classes we had this semester. If you are potentially interested in conducting a CBPM Applied Learning in the future, please don’t hesitate to contact me.
We sincerely hope you and your families have a wonderful holiday season. We would love to hear from you, so please don’t hesitate to drop us a line or connect with us via Facebook, Twitter, Instagram, and our LinkedIn alumni group.