A Letter from the Director
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by Mike Judge
Greetings from Madison! The beautiful spring weather has finally arrived to match the wonderful spring semester we’ve had at the University of Wisconsin and the CBPM.
The semester began with our largest CBPM international trip to date, with twenty three first and second year students going to Brazil. The students had the great benefit of meeting with brand management professionals and learning what it takes to grow a brand and a business in one of the world’s largest developing countries, as well as how multi-national companies operate globally. The students also found time for some CBPM bonding while doing a little Samba dancing in Sao Paulo, and discovering the beaches of Rio de Janeiro.
The CBPM Advisory Board and its biannual meetings have always been a very important cornerstone of our program due to the learning opportunities and professional connections it creates for our students; this spring’s Advisory Board meeting continued on this path. At this past April’s meeting, the Center hosted two excellent speakers on branding and marketing related topics. Lindsey Pollack, the author of the New York Times bestseller Becoming the Boss: New Rules for the Next Generation of Leaders, led an informative and entertaining discussion on how to succeed through generational diversity. And Aaron Kennedy, the founder of Noodles & Co., and formerly the Chief Marketing Officer for the State of Colorado, gave the group an interesting and insightful glimpse into how he created a brand for the state of Colorado.
The CBPM Class of 2015 recently graduated and are heading off to begin their new careers at some of the best companies in the country; and at the same time the Class of 2016, will be starting their internships. Once again, the quality of our CBPM students is evident as we have secured 100% internship placement and very high graduation placement rate with outstanding blue chip companies which you can see here in our newsletter.
While there is uncertainty surrounding the impact of the state budget cuts to the university and the Wisconsin School of Business, Page, and I are confident that we can continue to improve the education and experience the CBPM delivers to its students due to the passion and involvement of our incredible Alumni and Advisory Board.
We sincerely hope you and your families are having a great spring wherever you are, and we would love to hear from you. Please don’t hesitate to drop us a line or connect with us via Facebook, Twitter, or Instagram.
The Center for Brand and Product Management
Wisconsin School of Business