The Center For Brand And Product Management
by Mike Judge
It's hard to believe that spring semester is coming to a close and we're saying good bye to the CBPM Class of 2015. Read more about Mike's favorite semester moments, and get an update on what's happening at the Wisconsin School of Business.
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by Andrew Hill (Class of ’15)
It was just after midnight on a day two years ago when I found out I had been admitted to the Wisconsin School of Business and the CBPM.
by Erin Strepy (Class of ’15)
We had two very special guests at this year’s spring board meeting to teach us about generational diversity and how to brand a state.
by Margaret Whiting (Class of ’15)
In March, Kimberly Clark came to campus for a Friday Applied Learning session focusing on management of customer relationships. Read about the creative hands on learning activity that helped the students become immersed in the learning.
by Natalie Randall (Class of ’16)
2015 kicked off with 23 students learning about the unique Brazilian culture and how top CPG companies do business in the country. The trip combined valuable learning experiences at the company visits along with cultural tours and fun social time for the students.
by Katie Anderson (Class of ’16)
The spring semester kicked off with the annual 24-hour case competition with a case focused on the soup category. Read the full story and learn which team won!
by Jackie Swoyer (Class of ’16)
Another year, another Crazylegs 8k race! Learn more about how the CBPM/WSB students banded together to make this year's event better than ever!
Interested in where the Class of 2015 is headed to start their full-time careers? Curious if you’ll have a Class of 2016 intern at your company this summer? Check out the student placements!
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