Welcome to our new Assistant Director, Sarah Kervin! Sarah joined the Center for Brand and Product Management in August as Assistant Director for Marketing Centers after spending the 2014-2015 academic year as Assistant Director for the A.C. Nielsen Center for Marketing Research.
Prior to the A.C. Nielsen Center at the WSB Sarah was an Academic and Research Specialist at the University of Chicago, The Booth School of Business. At Booth she focused on economic and accounting research. Though she enjoyed the business school setting she was excited to return to her first love, working with students.
Sarah has enjoyed taking on new responsibilities in the Brand Center and looks forward to working with all marketing MBAs.
In addition, the CBPM is thrilled to welcome Page Moreau as our new Academic Director! Page joined the Wisconsin School of Business in 2014 after spending twelve years as a member of the marketing faculty at the Leeds School of Business, University of Colorado – Boulder.
Page’s research focuses primarily on the area of product innovation with the goal of understanding issues that relate to both demand for and creation of new products. Specifically, she is interested in how and why individuals learn about, for impressions of, understand, purchase, and create new products. Page’s research has been published in the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Marketing, the Journal of Consumer Psychology, and the Journal of Product Innovation Management. She is currently as an Associate Editor at the Journal of Consumer Research and is a member of the editorial review boards at the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Psychology, and the Journal of Product Innovation Management. Her research was awarded the JCR Best Article Award in 2008 (along with co-author Darren Dahl), and she was recognized as a Marketing Science Young Scholar in 2003.
Page received her PhD in Marketing from Columbia University, her MBA from Tulane University, and her BA in economics from Davidson College.
In addition, this past August, Page received the distinct honor of having her research featured on New York Public Radios “Note to Self” Program. Listen here: https://www.wnyc.org/radio/#/ondemand/523642