Check out some of the thought-provoking research published by our very own Marketing Core faculty members:

Why Do Customers Get More Than They Need? Core faculty member and Marketing Professor Jan Heide has a possible answer. Read more here (must be member of AMA to read full text): http://journals.ama.org/doi/abs/10.1509/jm.10.0182

How and when does online search yield online sales? Core Faculty Member and Associate Marketing Professor Qing Liu finds out. http://link.springer.com/article/10.1007/s40547-014-0020-1#/page-1