Last week I met with a prospective student who was filled with questions. He asked me what I liked best about living in Madison. He asked me if I thought the Badgers would play in the Big 10 Championship game. Most importantly, he very directly (but politely) asked, “Why should I come here?”

This was, of course, an excellent question and one that I felt incredibly confident answering after what I have experienced over the last few months as the Director. I gave him four (could have been more) reasons.

First, the CBPM provides an unparalleled learning environment and curriculum that combines the academic with the real world. This fall alone, our students took trips to P&G, Kimberly Clark, General Mills and SC Johnson, enjoyed classes from DISH and Oscar Mayer on evaluating creative ideas and digital marketing, as well as engaged in our unique Applied Learning course which featured a superb class on innovation taught by Center co-founder Scott Cook.

Next, I told him he would benefit and learn from classmates that are intelligent and highly motivated. Over three fourths of the 2015 class has received offers from the companies at which they interned. Everyone in the class of 2014 has a new position that on average almost doubled their salary from pre-CBPM levels.

Third, I mentioned the vibrant and enthusiastic Alumni group that has amazed me since I arrived last spring. The amount of time and advice they share with our current Brand students is humbling.

Last, I relayed that the CBPM has the distinct advantage of having an Advisory Board that consists of C-suite industry executives from blue chip companies. Our Board members are engaged and interested in the students’ professional and career development at a level that is unmatched at other schools.

While my response to his Big 10 championship question seemed to underwhelm him (“if they win the rest of their games”), he nevertheless was very impressed, as he should have been, with the examples and benefits I shared about our Center.

On, Wisconsin!

Best Regards,




Mike Judge
Director
The Center for Brand and Product Management
Wisconsin School of Business
mjudge@bus.wisc.edu