Center Leadership

Sherry Henry-Wagner

Sherry Wagner-Henry

Director, Bolz Center for Arts Administration and Campus Arts and Business Initiatives at University of Wisconsin-Madison |

As the director for the Bolz Center for Arts Administration at the University of Wisconsin-Madison, Sherry is responsible for center strategy, which includes recruitment of students as emerging leaders, teaching through applied professional practice, job placement, and the development of enhanced educational experiences, including the rollout of Campus Arts and Business Initiatives. CABI projects connect artists and creative majors to business students and curriculum, fostering collaboration and creative inquiry around the process for making a living and life with and through the arts.  The CABI program launched the Aesthetics and Business Project - a coordinated series of activities, experiences and coursework that lead BBA students toward the development of their personal aesthetic (and future leadership ability!)  Additionally, Sherry is responsible for promoting and studying the impacts of Creative Placemaking as it is practiced through the training and development of arts administration leaders - both on campus and in Wisconsin communities. CABI provides forums for both studying and practicing Creative Placemaking, through the UW Creative Placemaking Consortium (learning community) and the UW Creative Placemaking HUB (community of practice.), two campus/community groups that Sherry leads. The Capstone Consulting course that she teaches is another forum for applied learning through a course that matches a Bolz student consulting team with a municipality and/or arts organization to co-design strategies for arts-based community development. Sherry also teaches a course in Creative Placemaking, as well as courses in Nonprofit Board Leadership and the foundational Arts Seminar. She is appointed by the Office of the Provost to deliver CABI, serves as an affiliate staff leader and collaborator at the Division of the Arts on campus, is secretary of the Association of Arts Administration Educators (AAAE) and is a member of the Executive Committee of the Alliance for Arts in Research Universities (a2ru).

Russell Coff

Faculty Director |

Russ CoffRussell Coff is the Thomas J. Falk Distinguished Chair in Business at the University of Wisconsin-Madison. His research explores the role of human assets in innovation, creativity, and, ultimately in competitive advantage.

Rebecca Buckman

Assistant Director |

Rebecca BuckmanRebecca Buckman handles the daily operations of the Bolz Center, and supports students (current and prospective), alumni, and staff. She has worked in the Center since 2005 and has extensive knowledge of the program and history of the Center. Becky welcomes all of your questions.

Affiliated Faculty/Staff

The Bolz Center partners with professionals and practitioners to teach and provide curricula to students in the MBA program and undergraduate Compass Program.

Angela Richardson

Artist in Residence

Angela Richardson

Angela Richardson coordinates arts-based learning activities for WSB students, faculty, and staff. Her primary focus is on introducing the arts and aesthetic development through a leadership program delivered to all BBA students at UW-Madison as part of the Arts Business Initiative.


John Surdyk

Instructor | Arts Enterprise Venture Creation

John Surdyk

John Surdyk is the Director of the cross-campus Initiative for Studies in Transformational Entrepreneurship that supports faculty research, curriculum development and programming around entrepreneurship and innovation. He also leads the Entrepreneurial Residential Learning Community at the University of Wisconsin-Madison, and teaches the new Arts Enterprise Venture Creation class. John completed his undergraduate work at Stanford University in Earth Systems Science and Economics and earned an MBA at University of Wisconsin-Madison.


Sarah Marty

Instructor | Arts Enterprise Class

Sarah Marty

Sarah Marty is the director of Arts programs at UW-Madison Continuing Studies, teaches arts entrepreneurship, and board leadership for the Wisconsin School of Business, and is a Faculty Affiliate at the UW Division of the Arts. A trained musician and stage manager, she is the Producing Artistic Director for Four Seasons Theatre and produces large scale campus events like the UW Varsity Band Show and the 2013 visit by His Holiness the Dalai Lama to the Overture Center for the Arts.


Applied Learning Partners

Directed arts management practice sets the Bolz Center program apart from the rest of the field. Each arts administration student is matched with a local arts and cultural organization to gain professional work and networking experience, which further serves as a competitive advantage when seeking a full-time position upon graduation. These organizations and host staff are vital and engaged partners with the Bolz Center. They help us to inform the work that we do in the classroom and applied learning activities.

Current and recent Applied Learning Partners include:

Academic Policy Committee

The following faculty members provide academic and curricular oversight for the Bolz Center.

  • Prof. Charlie Trevor, Department Chair, Management and Human Resources
    Pyle - Bascom Professor in Business Leadership
  • Prof. Russell Coff, Management and Human Resources
    Thomas J. Falk Distinguished Chair in Business
  • Associate Prof. Joann Peck, Marketing
    Irwin Maier Professor of Busines
  • Prof. Page Moreau, John R. Nevin Chair in Marketing