By Duc Chau, Class of 2019
On March 8th and 9th 2018, the A.C. Nielsen Center for Marketing Research held the Spring 2018 External Advisory Board Meeting to discuss about the future needs of the market research industry and to exchange latest knowledge between industry experts and MBA and Ph.D. students.
On the first day, MBA students, both first year and second year students had a chance to present their current research projects and newly acquired expertise to the Board members. Eight groups of second year students presented their Consulting Practicum projects, whose topics vary from studying behaviors of insurance, beverages and
The second day started off with the brainstorming session for the A.C. Nielsen Center Alumni & Friends Summit. Following is the EAB member Spotlight sharing of Martyn Cook – VP Marketing Science & Analytics, Coca-Cola. After that, the Board listened to two latest researches of Marketing Ph.D. students, Sean Melessa and Srinivas Tunuguntla about Banner Advertising Effectiveness and T-Patterns application in business. I learned how important it is to connect business perspectives with scientific researches and the way business researchers embrace cutting-edge scientific methodologies and turn them into business-driven techniques.
This two-day event was another eye-opening experience for me as I acquired a lot of new knowledge and best practices from industry experts and had a great opportunity to present what I have
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