By Chelsea Johnson, Class of 2021
One of the best ways to bring learning to life is by real-life application. The IGNITE Leadership Week, held during a week-long break between the first and second modules of fall semester classes, is an opportunity for first-year MBA students to hear from leadership and communication experts and apply what we learn in a real-life case competition.
To help us apply these principles immediately, two founders of local start-ups staged a mini case competition for us, sharing some of their pressing business issues and tasking us with delivering innovative ideas the next day. My team worked on growth strategies for a local personal care brand, presenting ideas across price, product, placement, and promotion to drive growth. We presented these suggestions to the company founder, and took additional questions on our ideas.
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