By Max Maiken, Class of 2020
We started the semester of running. During our first meeting as a class, we learned that we would be participating in an industry seminar hosted by Ken Coogan. Ken’s enthusiasm for the world of insights and analytics and the community he brought together set the tone for an exciting semester. As students we had the opportunity to present to the group of industry professionals on a hypothetical research project which was a great way for first and seconds year students to learn from each other’s experiences and receive some feedback from the pros in the field.
The pinnacle of each semester’s class is always the Center’s External Advisory Board meeting. The Center has a jaw-dropping list of companies represented by what many of my classmates now consider to be industry celebrities. Networking with the Board is akin to an industry red-carpet but for a small family of curious and engaging professionals that love the work they do. This passion is contagious, and the active support of our learning outcomes goes beyond the meeting and networking events. For example, Julian Lopez and Lisa Rodriguez from USAA came back to campus and hosted an exercise that put the class in the shoes of the USAA marketing team to discuss how we would actually bring a new marketing strategy to life. Having access to this caliber of professionals that sincerely care about student’s growth and development is a such a gift. Their commitment is truly admirable.
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