by Kristen Branch

Kristen Branch

2020! Another decade behind us… 
Hello Nielsen alumni & friends
I hope you are enjoying this new year and thank you for spending time catching up on the A.C. Nielsen Center.

Fall 2019 was not only a big semester of activity for us but also it marked the launch of our new name and next chapter of the A.C. Nielsen Center – now the A.C. Nielsen Center for Marketing Analytics & Insights!  We are thrilled to be introducing three new classes into the curriculum to support the broadening of our toolbox to include analytical skills to accompany the already rigorous quantitative and qualitative tools we have covered for years.

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by Tyler Vaughn, Class of 2020

The field of marketing has changed rapidly as we begin to enter the new millennia. Gone are the days where creative ad campaigns and eye-catching promotions will suffice for companies to get ahead of the competition and ultimately win the hearts of their consumers. Today’s marketer must be equally proficient in analytical capabilities as they are in creative/strategic thinking. Excelling in today’s marketing environment means being willing to understand the consumer through a cultural yet nuanced lens. Consumers want choices yet yearn for their brands to connect with them in a way that goes deeper than pure functionality. In this article, I will be laying out three of the biggest qualities a marketer today must have to succeed in the coming decade: storytelling, curiosity, and humility.

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by Chelsea Johnson, Class of 2021

One of the best ways to bring learning to life is by real-life application. The IGNITE Leadership Week, held during a week-long break between the first and second modules of fall semester classes, is an opportunity for first-year MBA students to hear from leadership and communication experts and apply what we learn in a real-life case competition.

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by Ian Hooper, Class of 2021

My undergrad degree was in music, and post-graduation I went into teaching and performing as a career.  A desire to move abroad and experience a different culture eventually led me to Taiwan, where I lived for two and a half years.  Upon returning to the states, I pursued yet another passion of mine: food.  I would end up working in the food industry for the next four years before finally leaving my job to pursue an MBA at UW-Madison...

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by Max Maiken, Class of 2020

One of the unique aspects of our curriculum in the A.C. Nielsen Center is a course called Current Topics. Our center director, Kristin Branch, teaches the course which is delivered as a mix of classroom instruction and hands-on, experiential learning. This semester’s Current Topics was especially engaging and we covered a lot of ground. Personally, I love how the class allows us to creatively blend our MBA coursework with real world marketing problems which gives us a competitive advantage when preparing for the business world.

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by Chantell Hernandez, Class of 2021

Marjorie Scott (MBA ’12) is an A.C. Nielsen Alum and a fellow of the Consortium for Graduate Studies in Management. Currently, she is the Global Marketing Sciences Education Lead at Facebook. She takes the reports from Facebook's data scientists, interprets their significance, and reports their findings internally to Facebook's marketing and sales teams and externally to key customers. Her projects allow her to travel the world; most recently she traveled to Mexico City, Dublin and Sydney. When not traveling, she is based out of Facebook’s main headquarters in Menlo Park, California.

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As the A.C. Nielsen Center continues to evolve to educate the insights leaders of tomorrow we are embarking on a major A.C. Nielsen Giving Campaign  aiming to raise $100,000. As we enter the holiday season I’m asking you to include us in your charitable giving and help us reach this goal by giving today! We already have a generous offer to match every dollar donated up to $50,000! Malcolm Thorne, Class of 1996 and one of our Alumni Representatives, has graciously started this campaign with his matching gift and has a special Campaign kickoff message for all our alumni...

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 We’re Celebrating! 2020 is our 30th anniversary and we’re excited to welcome alumni, friends and industry partners to campus to learn, network, and celebrate with us...

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