By: Jessica Colberg, Class of 2019
This fall, the A.C. Nielsen Center for Marketing Research brought together industry professionals, students, and alumni for a full day Summit on consumer insights and the role it plays in responding to disruption. This biennial conference of almost 200 attendees features a full schedule of keynote speakers, breakout sessions, and the chance for students to connect with insights leaders from Google, P&G, Microsoft, Ipsos, and many others.
This year Kevin Taylor, head of global insights for Google, delivered the keynote address diving into the need for insights that capture attention and inspire action. Breakout sessions included a firsthand perspective by Laurie Krause, VP of market and consumer insights at Best Buy, on how her company responded and thrived in a rapidly changing retail space. Dr. Dan Young, chief behavioral scientist at the research vendor Hotspex, shared how leveraging the best up-to-date understanding of human behavior can help firms go beyond traditional methods into a deeper and more reliable understanding of consumer preferences.
All three of these sessions highlight the exceptional value of both the Summit and the A.C. Nielsen Center's robust industry connections. Through this network, students are able to expand on their coursework to have real touch points with what insights professionals are doing right now to deliver winning recommendations and the practical obstacles they had to navigate on the way.
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