Letter from the Director
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By Kristin Branch
What a semester! Fall 2017 was a full one. In addition to our program being in the national spotlight, our first year MBA students tried a new academic approach where our core MBA classes were redesigned to be delivered in seven week segments. Plus, we had over 20 companies come to campus to recruit our students across the 1st and 2nd year students driving a lot of great results. Many of our students have accepted internship or full time offers, for which I know they are very grateful. Of course, we still need more internship and full time opportunities so if you hear of any, please pass them our way.
Our fall field trip to Chicago included visiting new industry partner, Conversant Media where we learned about how ‘big data’ like shopping data and internet behavior iaremodeled into effective on-line advertising. We also visited our alumni, board member and industry friends at PepsiCo to cover a variety of topics including flavor testing and advertising testing. The field trips also serve as a way for students to get to know each other better through the adventures of the bus ride, happy hour with alumni & industry friends and exploring a new city.
The A.C. Nielsen Center continues to lead in our unique positioning of combining MBA strategy and business acumen with marketing research knowledge to deliver insights to impact business. We are always working to strengthen our educational offerings to help students build both their analytical toolkit as well as their business impact and consultative skills. We are excited to be offering the 2nd round of our new Consumer Insights Consulting Practicum in the upcoming spring 2018 semester. This capstone class features the students doing live consulting work for companies who sponsor the class. This year’s partners include American Family Insurance, Beam Suntory, Bunker Labs, Coca-Cola, Lands End, Microsoft, & PepsiCo. A big thank you to our partners are these firms and all of our alumni and board members that contribute to our educational mission!
There are some great photos and alumni updates in this Focal Point. Thank you to all who shared and I continue to be so grateful for the community we have in our A.C. Nielsen Center. We hope you remember UW, the Wisconsin School of Business and/or the A.C. Nielsen Center in your annual charitable giving – your gifts really do make a difference. If you feel your career and/or personal development was positively impacted by your time on campus, we hope you can contribute to our ability to continue to offer that to future students. And as always, please let us know if there is anything UW, the Center or I can do to help you.
Here’s hoping your holidays are filled with happy moments and cheers to all the new adventures and learning 2018 will bring.