By Kristin Branch

Kristin Branch

What a semester!  Fall 2017 was a full one.  In addition to our program being in the national spotlight, our first year MBA students tried a new academic approach where our core MBA classes were redesigned to be delivered in seven week segments.  Plus, we had over 20 companies come to campus to recruit our students across the 1st and 2nd year students driving a lot of great results. Many of our students have accepted internship or full time offers, for which I know they are very grateful. Of course, we still need more internship and full time opportunities so if you hear of any, please pass them our way. 

Our fall field trip to Chicago included visiting new industry partner, Conversant Media where we learned about how ‘big data’ like shopping data and internet behavior are modeled into effective on-line advertising.  We also visited our alumni, board member and industry friends at PepsiCo to cover a variety of topics including flavor testing and advertising testing.  The field trips also serve as a way for students to get to know each other better through the adventures of the bus ride, happy hour with alumni & industry friends and exploring a new city.

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Please consider the A.C. Nielsen Center and the Wisconsin School of Business in your giving expenditures. Our A.C. Nielsen Center Endowment covers approximately 40% of our operating budget so your gift will immediately impact all the Center does and our primary focus– student scholarships.

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By Lindsey Rasie, Class of 2018

One of the benefits of being part of the A.C. Nielsen Center is access to industry leaders through our External Advisory Board. We're assigned mentors when we first arrive and then get additional mentors in our second year. When I was first assigned my External Advisory Board (EAB) Mentor...

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By Niraj Amin, Class of 2018

My favorite class this semester is Qualitative-Based Marketing Insights. I truly mean that because I can genuinely feel myself becoming a better marketing researcher every time my classmates and I complete a task for this class.

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By Alison Heimert, Class of 2019

“What do consumers think about Snapple Straight Up Tea?” the associates from Dr Pepper Snapple asked the class of incoming MBA students. It was only the fourth day of orientation at the Wisconsin School of Business. I was feeling nervous, excited, and ambitious as I shuffled off with my group to the nearby CVS to interview a local college student about her preferences in the iced tea category.

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Featuring Justin Sydnor, Leslie P. Schultz Professor in Risk Management and Insurance 

You're dead tired. It was a long day at work, and although you had every intention of hitting the gym when you packed that workout duffel this morning, it couldn't sound more unappealing now. At this point, you wouldn't go if someone paid you. 

As it turns out, that may not be far from the truth.

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By Stew Slipher, Class of 2019

As a first-year A.C. Nielsen student eager to learn what the world of marketing research has to offer, I was fortunate to receive the opportunity to travel to Chicago for two days and see the profession in practical application. I was certainly not disappointed by everything the trip had to offer! 

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By Jessica Colberg, Class of 2019

Catching up with an Alum: Jim Rudolph

Jim first heard about the A.C. Nielsen Center for Marketing Research as a senior at Carthage College in Kenosha, Wisconsin where he was majoring in business, marketing, and math. One of his advisors suggested that market research would be an excellent way to combine mathematics and marketing, and furthermore, they knew just the place to do it: the A.C. Nielsen Center at the Wisconsin School of Business. Jim was immediately interested. 

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Kate Krier Alvarado, Class of 2004

  • Kate Krier Alvarado and her husband, Dave, welcomed Zander James to the family in May.  Keira (4) loves being a big sister.

Daniela Farmache, Class of 2008

  • Daniela's family expanded, baby Elliott arrived in August.
  • They are still enjoying the Philippines and got an extension from Amway for an extra year.

Kelly Goldthorpe, Class of 2015...


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We are excited at the number of Marketing Research students who have been elected to leadership positions within the school. 

  • Graduate Business Association: Vice President: Rodrigo Stabio

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Save the date for October 19th, 2018! This is also homecoming so we are excited to add in some fun events on Saturday the 20th as well. 

We are pleased to share that this year's A.C. Nielsen Center Alumni & Friends Summit's theme is Disruption

If you are interested in participating in the Summit by hosting a concurrent session or offering up a case on dealing with disruption please contact Kristin Branch at

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Just as you are proud to be a Business Badger, we are proud to have you as part of our team and want to showcase your news and accomplishments. Please keep us in the loop as you hit major milestones in your career and personal life. Suggested content includes: promotions, new employment, engagements, births, etc.

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