Get an inside look at the A.C. Nielsen Center. Read about our students, alumni and the experience of getting one of the nation’s top marketing MBAs.

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Alumni Spotlight with Michael Kirk

March 25, 2020

The A.C. Nielsen Center for Marketing Analytics & Insights was able to connect with Michael Kirk, a Class of 2010 alumnus, hear what he has to say.

Are You Stuck in the Midwest if You Choose WSB?

March 13, 2020

It's a common misconception that choosing Wisconsin for your MBA limits your career opportunities to the Midwest. A Florida-native explains why that's not true.

How I picked WSB and the Nielsen Center for my MBA

March 10, 2020

Picking the right school for your MBA is a confusing and challenging process. There are different trains of thought, everyone has different advice, and certain career paths may have different routes. As I collected advice …

Alumni Spotlight - Eli Fish

February 24, 2020

What has Class of 2016's Eli Fish been up to since Graduation?

Day in the Life of a Wisconsin MBA Student

February 24, 2020

From classes, to recruiting, to social events, what's a day in the life like for an A.C. Nielsen Center student?

No Sleep and Lots of Fun: The 2020 UW Marketing Case Competition

February 11, 2020

Does locking yourself in a small room with a team for nearly 24 hours to work on a business challenge sound like a good time? Well, if it doesn’t, you’ve never experienced the excitement of …

Presentation and Tour of Google

January 11, 2020

Our visit at Google was the final company visit of our trip to India, and it was a fantastic way to culminate such a wonderful trip! It is an incredible opportunity to build a relationship …

Marketing with a Cause in India

January 11, 2020

India is a country that is rich in culture and business. It is also eye candy for any entrepreneur or established company looking to do business in India.

Marble Masterpiece

January 11, 2020

Remarkable, transcendent, imaginative and everlasting are a few of many superlatives to describe one of the great wonders of the world, the Taj Mahal. As our University of Wisconsin marketing cohort experienced the indescribable beauty …

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