1. Marketing Analytics and Insights Specialization

The A.C. Nielsen Center for Marketing Analytics and Insights is the premier full-time MBA program that offers a specialization in marketing analytics and insights. We develop the consumer insights leaders of tomorrow!

2. Financial Aid and Student Consulting Projects

100% of our students over the past eight years have received financial assistance if desired. Additionally, students have the opportunity to participate in student consulting projects that give them experience in marketing analytics and insights.

3. Connections to Industry Leaders

Our external advisory board members and alumni mentor students as they make important career decisions and facilitate professional networking. They also provide valuable connections to the industry and help shape the Wisconsin MBA specialization in marketing analytics and insights and the A.C. Nielsen Center.

4. Global Recognition

In our marketing department, you will be educated by top faculty who are passionate about their chosen field and are excited about developing impactful marketing analytics and insights professionals who will use consumer insights to drive business decisions and strategies.

5. 100% Internship Placement

Companies from a number of industries recruit interns from the A.C. Nielsen Center. These include General Mills, Johnson & Johnson, Procter & Gamble, Nestlé, and The Wm. Wrigley Jr. Company, as well as other great companies on both the client and supplier side of marketing analytics and insights.

6. Strong Full-Time Placement

Impressive full-time placement is a storied part of the A.C. Nielsen Center for Marketing Analytics and Insights. Members of the class of 2019 accepted offers at companies including: Amazon, Adobe, Bank of America, Campbell Soup, Colgate-Palmolive, Eli Lilly, Frito-Lay, General Mills, Nielsen, Procter & Gamble, Qualtrics, Target, and Walmart.

7. Excellent Starting Salaries

Full-time offers are very competitive. The average base salary of an A.C. Nielsen Center graduate in 2019 was $109,333 with an average signing bonus of $22,917.

8. Cutting-edge Research

The mission of the A.C. Nielsen Center for Marketing Analytics and Insights encompasses both training MBA students in customer insights as well as discovering and publicizing new marketing analytics and consumer insights knowledge. Professor and executive director of the A.C. Nielsen Center, Neeraj Arora, has current research interests including online experimentation, effectiveness of digital advertising, and machine learning tools for marketing analytics.

9. Alumni Engagement

Serving as both an alumni reunion and an educational conference, the Alumni & Friends Summit is hosted by the A.C. Nielsen Center every other year. Alumni from all over return to campus to mingle with and learn from current students, external advisory board members, staff, and the incredible industry presenters who participate in our conference.

10. Executive Education

Looking to grow the knowledge and understanding of your employees with regard to marketing analytics and consumer insights? The A.C. Nielsen Center can work with you to develop an executive education program to suit your company’s needs.