2010 Summit

Looking Forward to Marketing Research in 2020 – An Industry in Transition

October 15, 2010 | Grainger Hall | Madison, WI

Have you ever wondered what marketing research is going to look like in the future? Or what role the marketing researcher will play? Then attending the 2010 Summit is a must because this year’s theme is “Looking Forward to Marketing Research in 2020 – An Industry in Transition”.

This year’s speakers will not only be discussing the latest tools and technologies available to research professionals, but will also be discussing the changing dynamics in our industry. Each speaker will provide their perspective on how they see their area of expertise evolving over the next 10 years. We will also be hearing from marketing leaders in the industry to understand how they see marketing research transforming to better meet their needs in the future.

Looking Forward to Marketing Research in 2020 – An Industry in Transition

October 15, 2010 | Grainger Hall | Madison, WI

Agenda

Thursday, October 14, 2010
8:00-8:30 a.m. Registration/Check-In, Continental breakfast available
8:30-8:45 a.m. Opening Remarks
8:45-9:50 a.m. Opening remarks on the state of our industry and where it is headed.
Merrill Dubrow, CEO/President M/A/R/C Research
9:55-11:00 a.m. An Executive Viewpoint discussion on what the C-Suite is looking for from its marketing research and its researchers Gayle Fuguitt, Vice President, Consumer Insights General Mills & Rick Searer, former President, Kraft North America
11:15-12:00 p.m. Concurrent Sessions/Lunch

Option 1: Academic Research
Professor and Executive Director Neeraj Arora


Option 2: Online Communities
Today & Tomorrow

Julie Wittes Schlack, Senior VP Innovation & Design Communispace

Lunch
No speaker — networking/social time
12:15-1:00 p.m.
Concurrent Sessions/Lunch

Option 1: How Neuroscience can be used in Marketing Research and where this technology is headed in the future.  Including a case study from Cargill.
Matt Vale, VP Sales at emSense & Candyce Wisner, Consumer & Market Insights Leader  at Cargill Health & Nutrition


Option 2: Driving Innovation through Insights today and tomorrow.  Including a case study from Wrigley.
Ralph Blessing, Executive Vice President at GfK & Emilie Stanczyk CMI Manager at Wrigley
Lunch
No speaker — networking/social time
1:10-2:00 p.m.

A discussion on Shopper Insights today and tomorrow.
Laura Barry, VP CIS Kraft North America & Dave Guenther, Director, Insights and Customer Strategy At Walmart

2:15-3:15 p.m.

How Social Media is impacting Marketing Research today as well as what is on the horizon – a panel discussion
Jen Fieldman, Senior Associate Foresights at General Mills & Dan Neely, CEO and Founder of NetworkedInsights & Matt Kleinschmit, Senior Vice President at Vision Critical

4:00-4:30 p.m. A.C. Nielsen Center Update/Alumni Meeting
Neeraj Arora, Kristin Branch, Jen Shea
3:15-5:30 p.m. 20th Anniversary of the creation of the A.C. Nielsen Center reception

Looking Forward to Marketing Research in 2020 – An Industry in Transition

October 15, 2010 | Grainger Hall | Madison, WI

Keynote speaker

Looking Forward to Marketing Research in 2020 – An Industry in Transition

October 15, 2010 | Grainger Hall | Madison, WI

Thank you to our 2010 sponsors:

     GfK Summit2010 Summit2010

Members of the following classes were in attendance:

1978, 1979, 1980, 1984, 1985, 1987, 1993, 1994, 1995, 1996, 1998, 1999, 2000, 2001, 2002, 2004, 2006, 2007, 2008, 2009, 2010, 2011, 2012, as well as graduates from before the Center was named.

Alumni Reps & Conference Planning Committee

Alumni Reps:

  • Mike Hostetler, Class of 2006
  • Barry Whalen, Class of 2000

Conference Planning Committee:

  • Scott Bishop, External Advisory Board Member
  • Ann Dencker, External Advisory Board Member & Class of 1987
  • Bob Drane, External Advisory Board Member
  • Lisa Gudding, External Advisory Board Member
  • Sanjay Ponnaiya, Class 2000
  • Tony Shemezis, Class of 2002
  • Bryan Vaughn, Class of 2004