2008 Alumni And Friends Summit

Change: As it relates to our world of faces (consumers), places (channels), and spaces (technology)

October 3, 2008 | Grainger Hall | Madison, WI

You know it, consumers are changing, channels are changing, and technology is changing; and it can be hard to keep up! Today's market researchers need the knowledge and the tools to stay out in front.

Please join us for the 2008 Alumni & Friends Marketing Research Summit! 

In this one-day, invitation-only event you will gain valuable insights, learn from engaging speakers, see new tools and techniques, and interact with an outstanding network of researchers. You can design your own program by selecting the sessions of most interest to you. Select from concurrent sessions in three key themes: Measurement and Metrics, Culture and Insight, and New Media. In addition to the learning, you are invited to join Center alumni and friends for a Welcome Reception the evening before the Conference and an alumni social after the Conference. Events are open to all conference attendees!

Change: As it relates to our world of faces (consumers), places (channels), and spaces (technology)

October 3, 2008 | Grainger Hall | Madison, WI

Agenda

Thursday, October 2, 2008 (Great Dane Pub at Capitol Square)
6:00-7:00 p.m. Pre-registration and reception
7:00-8:30 p.m. Dinner with Nielsen External Advisory Board members
Friday, October 3, 2008
7:30-8:00 a.m. Registration and Continental Breakfast
8:00-8:30 a.m. Opening Remarks
8:30-9:30 a.m. Morning General Session: Mega trends, their implications and impact presented by Peter Rose of Yankelovich. Learn more »
9:35-10:35 a.m. Morning General Session: Emotional marketing and the secret world of insights in the client mind presented by Daryl Travis of Brand Trust. Learn more »
10:35-10:55 a.m.
Break
10:55-11:40 a.m. 
Concurrent Sessions

New Media: Non-traditional media measurement presented by Doron Wesly of Millward Brown.


Measurement and Metrics: Adam Siegal of Inkling and Scott Marcoux of General Mills present on Predictive Markets. Learn more »
11:45-12:30 p.m. 
Concurrent Sessions

Measurement and Metrics: InStore marketing metrics presented by George Wishart of the Nielsen Center. Learn more »


Culture and Insight: Anthropology in consumer research and Semiotics presented by Patti Sunderland  of the Practica Group. Learn more »

New Media:  Measuring Customer Loyalty through Online Communities presented by Cameron Conway of Satmetrix. Learn more »
12:30-1:45 p.m. Lunch
1:45-2:30p.m.
Concurrent Sessions

Culture and Insight:  The surprising and controversial use of video journalism in market research, presented by Ed Bikales of Snippies. Learn more »


Measurement and Metrics: Simulated markets presented by Wayne Link of Red Dot Square Solutions and Richard Scamehorn of General Mills. Learn more »
2:30-2:50p.m. Break
2:50-3:50p.m. Afternoon General Session: Emotional marketing presented by Dan Hill of Sensory Logic. Learn more »
3:55-4:15p.m. Closing Remarks: Kristin Branch, Director of A.C. Nielsen Center for Marketing Research

Change: As it relates to our world of faces (consumers), places (channels), and spaces (technology)

October 3, 2008 | Grainger Hall | Madison, WI

Keynote speakers

Change: As it relates to our world of faces (consumers), places (channels), and spaces (technology)

October 3, 2008 | Grainger Hall | Madison, WI

Thank you to our 2008 sponsors:

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Members of the following classes were in attendance:

1987, 1993, 1994, 1995, 1997, 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, as well as graduates from before the Center was named.

Alumni Reps & Conference Planning Committee

Alumni Reps:

  • Abhilasha Gupta, Class of 2002
  • Mary K. Malone, Class of 2001

Conference Planning Committee:

  • Jackie Hillback, Class of 2001
  • Suzanne Kevlyn, Class of 2000
  • Jay Luttrell, External Advisory Board Member
  • Paul Metz, External Advisory Board Member & Class of 1994
  • Donna Neal, Friend of the Center