2006 Alumni and Friends Summit

2006 Summit: Advocating Innovation

October 14, 2006 | Grainger Hall | Madison, WI

The 2006 UW-Madison Alumni and Friends Marketing Research Summit is the next in a series of state-of-the-art training and career development events for marketing research leaders. Building on the success of the first summit, Raising Your Consulting and Advising Profile, this year's event focuses on another tenet of successful marketing research leadership -- Advocating Innovation.

By attending this conference, you will…

  • Learn the importance of innovation in organizations and how marketing research can play a critical role.
  • Become an advocate for innovation by learning the skills to ‘sell’ the benefit of new and inventive marketing research applications.
  • Hear examples of pioneering research techniques and how they were applied to real world examples.
  • Learn from fellow alumni’s experiences of championing innovative marketing research within their organization.

2006 Summit: Advocating Innovation

October 14, 2006 | Grainger Hall | Madison, WI

Agenda

Thursday, October 12, 2006
8:00 p.m. Welcome social and cocktail hour Grainger Atrium
Friday, October 13, 2006
Morning: Key Note: Cutting Edge Research at Microsoft, Scott Bishop, Microsoft

Innovative Research Application Spotlight: Blog Mining and Analysis, Howard Kaushansky, Umbria & Tom Kehler, Informative Innovative Research Application

Spotlight: Word Content Analysis Case Studies, Peter Mackey, Invoke Client Co-presenter TBD
Afternoon: Lunch: Executive Dining Hall, Fluno Center

KeyNote: Role of Marketing research in Spotting Opportunities for Growth/Innovation within Your Organization, Bob Drane, Growth Catalysts, Inc.

Alumni Panel: Reflections on Being an Advocate for Innovation, A.C. Nielsen Alumni TBD
Academic Innovation and Application: Doppleganger Brand Image-How to detect when your brand needs repositioning, Craig Thompson, UW-Madison

Academic Innovation and Application: Doppleganger Brand Image-How to detect when your brand needs repositioning, Craig Thompson, UW-Madison
Night Dinner (spouses/significant others invited): Catch up with fellow marketing researchers and meet some new friends!
Saturday, October 14, 2006
7:00 a.m.

Picnic Point sunrise run/walk
Meet at Grainger Atrium

9:30 a.m. Farmer's Market and State Street shopping
Meet at Grainger Atrium
TBA

Badger Tailgate Party (Grainger Atrium – tickets can be reserved in advance or purchased at door)

Options 1: Time TBA Badger Football Game
Option 2: Time TBA Picnic at Vilas Park

Dinner- On your own or group reservations at various restaurants on State Street

2006 Summit: Advocating Innovation

October 14, 2006 | Grainger Hall | Madison, WI

Keynote speakers

2006 Summit: Advocating Innovation

October 14, 2006 | Grainger Hall | Madison, WI

Thank you to our 2006 sponsors:

2006 2006 2006 2006
2006 P&G MillerCoors 2006

Members of the following classes were in attendance:

1993, 1994, 1995, 1997, 1998, 1999, 2000, 2001, 2002, 2004, 2005, 2006, 2007, 2008, as well as graduates from before the Center was named.

Alumni Reps & Conference Planning Committee

Alumni Reps:

  • Andrew Kennelly, Class of 1994
  • Jenny Turner, Class of 2001

Conference Planning Committee:

  • Larry Fisher, External Advisory Board Member
  • Jay Luttrell, External Advisory Board Member
  • Mary K. Malone, Class of 2001
  • Michelle Monkoski, Class of 2001
  • Dan Pickerel, Class of 2007
  • Diane Richards, External Advisory Board Member
  • Sule Sencer, Class of 2006