2004 Alumni And Friends Summit

2004 Summit: Raising Your Consulting & Advisory Profile

October 2, 2004 | Grainger Hall | Madison, WI

Consulting and advisory skills have become the cornerstone of success to marketing researchers, as our function has grown from a marketing service role into an advisory service to all business functions and senior management. Hence the theme for this year’s conference: Raising your Consulting and Advisory Profile.

As the marketing research function has evolved from a marketing service role into an advisory service to all business functions and senior management, consulting skills have become the cornerstone of success to marketing researchers. By attending this conference, you will…

  • Learn how to influence/manage up in your organization
  • Hear success stories from researchers who successfully influenced Senior Management
  • Discover how organizations have built influential MR departments
  • Identify ways to overcome the barriers to impacting your organization

2004 Summit: Raising Your Consulting & Advisory Profile

October 2, 2004 | Grainger Hall | Madison, WI

Agenda

Thursday, September 30, 2004
7:30 p.m. Welcome social at Grainger Hall (open bar and appetizers)
Friday, October 1, 2004
8:00 a.m. What Senior Management Seeks From Their Trusted Marketing Research Advisors John Forsyth, Partner, McKinsey & Company Larry Stanek Senior Partner, Solution Partners Consulting Inc. (formerly VP with Coca Cola and Kraft Foods)
10:30 a.m. Panel Discussion: Overcoming the Barriers to Impact Paula Ausick, Foote Cone & Belding Ralph Blessing, Unilever Carolyn Setlow, NOP Roper Eric Timm, Cardinal Health Care
12:15 p.m. Lunch, special appearances by center founders: Gil Churchill and Arthur C. Nielsen, Jr.
1:15 p.m. Building Consulting and Influence Skills Interactive Seminar and Case Study Buck Joseph, UW-Madison Executive Education
4:30 p.m. Lessons learned building advisory relationships Valerie Cronk, The Olive Garden Restaurants Scott Keplinger, Wells Fargo Caryn Ross, Information Resources Inc. Heather Uhland, Hewlett Packard
7:00 p.m. Dinner (includes spouse/significant other)
Saturday, October 2, 2004
7:00 a.m. Picnic Point sunrise run/walk
8:00 a.m. Memorial Union Breakfast & Alumni meeting
9:30 a.m. Farmer’s market and State Street shopping
11:00 a.m. Barbeque at Vilas Park
1:00 p.m. Football Game OR Lake Mendota Boat Cruise
6:00 p.m. Dinner and a movie at Rocky Rococo's 

2004 Summit: Raising Your Consulting & Advisory Profile

October 2, 2004 | Grainger Hall | Madison, WI

Keynote speakers

  • Buck Joseph, UW Executive Education
  • Valerie Cronk, The Olive Garden Restaurants
  • Scott Keplinger, Wells Fargo
  • Heather Uhland, Hewlett Packard
  • Caryn Ross, Information Resources, Inc.

2004 Summit: Raising Your Consulting & Advisory Profile

October 2, 2004 | Grainger Hall | Madison, WI

Thank you to our 2004 sponsors:

CRR
2006
procter

Members of the following classes were in attendance:

1979, 1981, 1992, 1993, 1994, 1995, 1997, 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005, 2006. as well as graduates from before the Center was named.

Conference Planning Committee

  • Larry Fisher, External Advisory Board Member
  • Jay Luttrell, External Advisory Board Member
  • Diane Richards, External Advisory Board Member
  • Jay Sullivan
  • Julia Nicholas, Class of 2005
  • Sara Pitterle, Class of 1993