by Kristin Branch

Kristin Branch 150x225

Summer greetings from Madison Alumni & Friends

 

I always feel bad that our students are off doing internships as they don’t get to experience Madison’s wonderful summers. But they are having fantastic learning and career-enhancing experiences so it makes up for it, of course. 

 

The Wisconsin School of Business is on an upward trajectory these days and that is very exciting. Our incoming Dean, Dr. Vallabh “Samba” Sambamurthy, while hasn’t officially started has certainly been around Grainger as he is starting to get to know us, our industry and alumni friends and start a strategic planning vision for the WSB. We’re all looking forward to having him here full time starting in August. Our graduating class of 2019 all made a donation pledge back to UW as a part of the graduation campaign. This is an incredible sign of the bright future they see for UW – a big Thank You to our Class of 2019 and we would encourage you to consider making a gift to share in the enthusiasm. Alumni and industry contributions end up making over 50% of our operating budget which means we can’t do all that we do without your help.

 

Read the entire story »

 

by David Koser, Class of 2020.

 
David Koser 150x225

In March 2019, the A.C. Nielsen Center for Marketing Research teamed with the Center for Brand and Product Management to visit technology companies in the Seattle area for the Spring Break Technology Trip. We visited Expedia, Zillow, Microsoft, Amazon, and Starbucks. The University of Wisconsin in general and the A.C. Nielsen Center in particular has alumni or External Advisory Board (EAB) members at each company, which allowed for a personalized experience. Each company allowed us to ask questions to a panel of current employees about their career paths and experiences at their respective employer. These discussions gave us insights into the company cultures and the skills we would need to develop to work there.

 

Read the entire story »

 

 

by Emily Litvak, Class of 2020.

Emily Litvak 150x225

The global trip to China provided the opportunity to visit nine different companies during our two-week stay. To be completely honest, at the beginning of the trip, I thought visiting nine companies was going to become somewhat redundant. That said, when it was all said and done, I was very thankful for the depth and breadth of the exposure, as it enabled me to hone in on the trends that seemed to be impacting Chinese businesses the most, both generally and within specific industries.

 

Read the entire story »


by Rick Cardenas, Class of 2020

One of the many perks of being an MBA student at the Wisconsin School of Business is the Leadership Symposium. This is just one of many resources available to students that assist us in developing our leadership skills and push us to discover how we can make an impact in the world. This three day event is packed with entrepreneurial speakers, personal development workshops, and other practical sessions that help lay a foundation for a successful career. 

This Spring, we had the pleasure of kicking off the Symposium with a workshop session led by Deanna Singh, the Founder of Flying Elephant Foundation and a notable Wisconsin School of Business alumna. 

Read the entire story »

 

 

 

by Stew Slipher, Class of 2019.

Stew Slipher 150x225 

Every semester, the students and staff of the A.C. Nielsen Center for Marketing Research have the tremendous opportunity to interact, learn, and grow in partnership with its External Advisory Board here on the University of Wisconsin campus. As a student, I felt that these meetings have been one of the most-value added experiences that extended my passion for the marketing research profession far beyond the classrooms at Grainger Hall.

 

Read the entire story »

 
 
 

by Trevor Spranger, Class of 2019

In addition to all the academic rigor and generous resources of the A.C. Nielsen Center for Marketing Research, last Spring I also was accepted into the Weinert Center Entrepreneurship Fellowship. I am incredibly grateful for this opportunity to study entrepreneurship at the Wisconsin School of Business and to further hone my marketing research skills through approaching new markets and dealing with ambiguity.

 

Read the entire story »

 

 

 

 

  

by Kathryn Elenius, Class of 2019.

 

A mere 21 months ago, I joined the A.C. Nielsen Center with 10 highly accomplished classmates. I had dreamed of being in marketing insights since my undergrad and I was nervous. I was in some ways the odd one out with a nontraditional background in entrepreneurship; spurred initially by need to have a part-time job during acute illness as I finished undergrad, and then swept along to almost double-full-time for several years by its rampant success. While I already knew I could accomplish anything I set my mind to, I did not yet know how to communicate that confidence in the corporate setting.

 

I was excited to learn how to take the leap into the marketing insights industry through industry knowledge, as well as building the skills to be a successful cross-functional team member. 

 

Read the entire story »

 

 


by Rodrigo Stabio, Class of 2019.

 

The decision to get an MBA for me was simple: Absolutely. The tough part was choosing the right schools to apply to. In thinking about my future career, I was certain that I wanted to be in marketing. Whether that was Marketing Research and being the voice of the consumer, or a marketing role closer to sales, I wasn’t quite sure.

 

Read the entire story »

 
 

by Emily Litvak, Class of 2020. 

Emily Litvak 150x225

With nearly two decades of insights experience under her belt, Jackie reflected on her time at UW and how it helped shape her into a highly successful leader at top insights companies like Pepsi, SC Johnson and Beam Suntory.  


As is the case with many of us, Jackie stumbled upon the career path to some degree when she was moved into a product manager role at a bank and found herself enjoying the process of understanding the full business model and answering questions with consumers at the forefront. 

Read the entire story »

 

 

 


by Ammad Amin, Class of 2019.

Evan’s journey to becoming an academic is somewhat unique. While interning at a very prestigious bank as an undergrad he realized he wanted to explore all possible career paths before committing to a career in the corporate world. He had taken a class in creativity and already worked with his professor on some research which really appealed to him. After carefully weighing his options he decided to apply to graduate schools where faculty was researching creativity in groups. He ended up in Cornell University with an advisor who was a perfect fit for his research interests.  

Read the entire story »

 

 

 

 


 

Just as you are proud to be a Business Badger, we are proud to have you as part of our team and want to showcase your news and accomplishments. Please keep us in the loop as you hit major milestones in your career and personal life. Suggested content includes: promotions, new employment, engagements, births, etc.

 

If you have any news that you'd like to share with us, please send it to Christine Harrington at christine.harrington@wisc.edu.

 

Read the entire story » 

 

 

Please consider the A.C. Nielsen Center and the Wisconsin School of Business in your giving expenditures. Our A.C. Nielsen Center Endowment covers approximately 40% of our operating budget so your gift will immediately impact all the Center does and our primary focus– student scholarships. We'd also be honored to have you include the Wisconsin School of Business Fund if you're looking for a gift that is not Center-specific. Both the A.C. Nielsen Center fund and the Wisconsin School of Business Fund can accept single gifts, monthly, or multi-year pledges via easy processing.

If you do not already have a contact at the University of Wisconsin Foundation and would like someone to answer your questions and/or help you with your planning, please contact Jerad Meyer at jerad.meyer@supportuw.org.

 

Read the entire story »