1. Marketing Research Specialization

The A.C. Nielsen Center for Marketing Research is the premier full-time MBA program that offers a specialization in marketing research. We develop the consumer insights leaders of tomorrow!

2. Financial Aid & Student Consulting Projects

100% of our students over the past eight years have received financial assistance if desired. Additionally, students have the opportunity to participate in student consulting projects that give them experience in marketing research.

3. Connections to Industry Leaders

Our external advisory board members and alumni mentor students as they make important career decisions and facilitate professional networking. They also provide valuable connections to the industry and help shape the Wisconsin Marketing Research MBA program and the A.C. Nielsen Center.

4. Global Recognition

Our Marketing department was ranked 4th among global business schools in the “Top Ten” subject area rankings by The Financial Times of London in 2011. You will be educated by top faculty who are passionate about their chosen field and are excited about developing impactful marketing researchers who will use consumer insights to drive business decisions and strategies.

5. 100% Internship Placement

Companies from a number of industries recruit interns from the A.C. Nielsen Center. These include General Mills, Johnson & Johnson, Procter & Gamble, Nestlé, and The Wm. Wrigley Jr. Company, as well as other great companies on both the client and supplier side of research. In 2016, the average monthly internship salary was $6,925

6. Strong Full-Time Placement

Impressive full-time placement is a storied part of the A.C. Nielsen Center for Marketing Research. Members of the class of 2016 accepted offers at the following companies: Amazon, Campbell Soup Company, Clorox, Eli Lilly, PepsiCo, SC Johnson, and Walmart.

7. Excellent Starting Salaries

Full-time offers are very competitive. The median base salary of an A.C. Nielsen Center graduate in 2016 was $100,000 with an average signing bonus of $19,625.

8. Cutting-Edge Research

The mission of the A.C. Nielsen Center for Marketing Research encompasses both training MBA students in marketing research as well as discovering and publicizing new marketing research and consumer insights knowledge. Professor and Executive Director of the A.C. Nielsen Center, Neeraj Arora conducts research on econometric models of individual group choice.

9. Alumni Engagement

Serving as both an alumni reunion and an educational conference, the Alumni & Friends Summit is hosted by the A.C. Nielsen Center every other year. Alumni from all over return to campus to mingle with and learn from current students, external advisory board members, staff, and the incredible industry presenters who participate in our conference.

10. Executive Education

Looking to grow the knowledge and understanding of your employees with regard to marketing research and consumer insights? The A.C. Nielsen Center can work with you to develop an executive education program to suit your company’s needs.