The A.C. Nielsen Center for Marketing Research trains students in the specialized ideas, issues and techniques of marketing research, consumer insights, and analytics. We support students studying marketing, consumer behavior, and analytics. In the country’s premier marketing research specialization, our MBA students develop:
- Business acumen to work in cross-functional teams
- Research, analytical, and methodological approaches to learn the who, what, when, where and even the why behind consumer behavior
- Marketing knowledge to translate the discovered insights into business recommendations to drive business growth
Established in 1990, the A.C. Nielsen Center is built on the legacy and funding of the Arthur C. Nielsen Jr. family, pioneers in the field of marketing research. Our mission includes the discovery and dissemination of new insights knowledge.
Biennially, the A.C. Nielsen Center hosts an industry conference, our Summit, and welcomes alumni, the external advisory board, and industry friends of the Center to campus for a full day of learning and networking.