A.C. Nielsen Center for Marketing Research
The A.C. Nielsen Center for Marketing Research trains students in the specialized ideas, issues and techniques of marketing research, consumer insights, and analytics.
The Knowledge Centers and Initiatives at the Wisconsin School of Business are integral to our mission of providing an exceptional educational experience and access to research excellence. Through their support, we offer our students:
The Bolz Center provides a focused curriculum, discussion, research, and analysis of arts and cultural nonprofit management for leaders in this challenging and rewarding field.
Students connect with industry partners via experiential learning opportunities ranging from case studies to consulting projects.
The Erdman Center supports research for cutting edge curriculum and prepares students to address global challenges in a diverse and competitive environment.
The Grainger Center and its two advisory boards support BBA and MBA students with experiential learning opportunities and a cross-functional curriculum.
The Hawk Center provides a premier investment education with a network of over 650 alumni who serve as speakers, mentors, and advisory board members.
The Graaskamp Center supports students in graduate and undergraduate programs by fostering excellence in real estate education, research, and outreach.
The Nicholas Center advisory board enhances the educational experience of MBA students by advising on curriculum, providing experiential learning opportunities, and serving as guest speakers.
The Puelicher Center for Banking Education was specifically endowed to promote the education of future leaders in the banking industry, as well as to conduct research on the micro and macro foundations of the banking industry.