The Knowledge Centers and Initiatives at the Wisconsin School of Business are integral to our mission of providing an exceptional educational experience and access to research excellence. Through their support, we offer our students:

  • Innovative curriculum
  • Seminars and speakers
  • Networking events
  • Experiential learning opportunities
  • Student and faculty research
  • Global connections
  • Lifelong connections with Business Badgers

About Our Centers

A speaker in front of an audience at the Summit for Alumni and Friends

A.C. Nielsen Center for Marketing Research

The A.C. Nielsen Center for Marketing Research trains students in the specialized ideas, issues and techniques of marketing research, consumer insights, and analytics.

Aerial view of UW-Madison Campus including Grainger Hall and Lake Mendota

Arthur Andersen Center for Financial Reporting and Control

The mission of the Arthur Andersen Center is to promote research that is useful in resolving financial reporting and control problems and to help students understand the complexities of the changing business environment.

A group of students smiling

Bolz Center for Arts Administration

The Bolz Center provides a focused curriculum, discussion, research, and analysis of arts and cultural nonprofit management for leaders in this challenging and rewarding field.

Full-Time MBA Students on an applied learning visit to Fiskars

Center for Brand and Product Management

Students connect with industry partners via experiential learning opportunities ranging from case studies to consulting projects.

Students listening to a presentation in a Grainger Hall Learning Commons classroom

Erdman Center for Operations and Technology Management

The Erdman Center supports research for cutting edge curriculum and prepares students to address global challenges in a diverse and competitive environment.

Full-Time MBA students grouped around a car, smiling

Grainger Center for Supply Chain Management

The Grainger Center and its two advisory boards support BBA and MBA students with experiential learning opportunities and a cross-functional curriculum.

Two people attending a Hawk Center meeting

Hawk Center for Investment Analysis

The Hawk Center provides a premier investment education with a network of over 650 alumni who serve as speakers, mentors, and advisory board members.

A group of Wisconsin School of Business students at the New York Stock Exchange, smiling and posing with their hands forming W shapes

James A. Graaskamp Center for Real Estate

The Graaskamp Center supports students in graduate and undergraduate programs by fostering excellence in real estate education, research, and outreach.

Full-Time MBA Students at the New York Stock Exchange opening bell

Nicholas Center for Corporate Finance and Investment Banking

The Nicholas Center advisory board enhances the educational experience of MBA students by advising on curriculum, providing experiential learning opportunities, and serving as guest speakers.

Exterior of Grainger Hall at sunrise

Puelicher Center for Banking Education

The Puelicher Center for Banking Education was specifically endowed to promote the education of future leaders in the banking industry, as well as to conduct research on the micro and macro foundations of the banking industry.

Outside of Grainger Hall on a sunny summer day

Robert Beyer Center for Managerial Accounting and Control

The Beyer Center provides nationally recognized leadership in managerial accounting and control through education, research and public service.

Wisconsin School of Business students participating in Morgridge Entrepreneurial Bootcamp

Weinert Center for Entrepreneurship

The Weinert Center for Entrepreneurship is dedicated to teaching, research and service pertaining to entrepreneurial management, enterprise development, economic development, and public understanding of a free enterprise economy.


Entrepreneurship and Innovation

Entrepreneurship is supported through a range of academic programs, events, research, and resources at the Wisconsin School of Business and UW-Madison.

Arts Business Initiative

This partnership with the School of Business provides business skills and foundational coursework in business and entrepreneurship to artists and other creatives on campus.

Weikel Speaker Series

The M. Keith Weikel Speaker Series hosts executives from both the private and public sectors to share their experience with students.