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LinkedIn Dos and Don’ts

by Carly Miller Monday, February 27, 2012

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LinkedIn can be an important part of your career exploration and job/internship search. Last semester there was a Buckys Career Corner post explaining the basics of LinkedIn. Today we will provide more LinkedIn resources and a list of the Do’s and Don’ts of LinkedIn.

The helpful LinkedIn Grad Guide Series explains how you can use LinkedIn to:

  • Build your professional brand
  • Find your career passion
  • Grow your professional network
  • Turn relationships into opportunities
  • Research and prep for interviews
  • Find career paths that other people with your interests have pursued
  • Build a professional network
  • Turn relationships into opportunities
  • Research and prep for interviews

The Do’s and Don’ts


  • Don’t connect with people you do not know or do not have a professional connection with

    tip: Quality of connections is more important than quantity. Be strategic in setting your networking goals.

  • Don’t request referrals if the person is not a 1st connection to one of your contacts

    tip: There is a difference between 1st and 2nd connections. Don’t assume that the person knows all of their 2nd connections.

  • >Don’t post pictures or status updates you would put on Facebook or Twitter

    tip: LinkedIn is a professional social networking site.

  • Don’t simply set up a profile and do nothing afterward

    tip: Using LinkedIn consistently will allow you to make a positive impression.


  • Upload a professional photo
  • Have a specific headline highlighting your position or desired position
  • Write a concise summary paragraph with appropriate keywords
  • Ask for recommendations from employers, professors, or internship supervisors
  • When you initiate a connection, add a concise, personalized, and professional message
  • Connect with different groups- for example, all students should join the Wisconsin Business Alumni Group
  • Actively participate in forums and answer questions
  • Use LinkedIn to locate a company insider with a common connection for an informational interview

Carly Miller is a peer advisor in the Business Career Center. What questions do you have about using LinkedIn? Stop by the BCC Facebook page and let us know!