The objective of this program is to provide finance majors in the Wisconsin School of Business with a formalized track in Wealth Management & Financial Planning. This is a growing segment of the finance industry: in 2011, CNN/Money Magazine reported that demand for wealth managers and financial advisors is expected to grow 30% between 2011 and 2021.

Wealth Management & Financial Planning is fast becoming one of the premier career paths in the field of finance.

Q: What important information do I need to know about this program?

A: The Wealth Management & Financial Planning Program will begin in Fall 2014. Phase I will be two-fold. Students nearing graduation, who are certain or inclined to go into the field, should consider signing up for Finance 365, Wealth Management & Financial Planning I. This is the initial offering of an experimental course that will become the capstone course of the program. Students will need consent of the instructor to join. Please contact Professor Mark Fedenia to secure your spot.

Students who join the program early on in their academic career at UW-Madison (i.e., have not yet taken Finance 320) and are inclined to go into the field, should fill out the online form and set up an appointment with Professor Mark Fedenia to discuss their academic and career plan.

Interested students should return to this site frequently for updated information on the program.

Q: How do I declare my interest in the new Wealth Management & Financial Planning program?

A: Students must be admitted to the Wisconsin School of Business in order to specialize in Wealth Management & Financial Planning.

To join the Wealth Management & Financial Planning program you must log on to BuckyNet; go to Profile>Academic; scroll down to Job Category Preferred and include Finance-Wealth Management & Financial Planning in your profile. Click here for more details. Clear this preference if you decide to take your career in another direction.

Q: What students will find this program appealing?

A: Financial planning employers look for candidates with a bachelor's degree in accounting, finance, economics, business, mathematics or law. Courses in investments, taxes, estate planning and risk management are also helpful. You will need the academic skills and interest to have some command of the material in each of the fields and courses mentioned. Financial planning is a people business. You must be comfortable communicating with people and not be someone who wants to sit behind a computer screen all day. The profession has a crying need for newly minted college graduates. In addition to being a good communicator, you must have excellent analytical skills. Although you are likely to be part of team you must be capable and happy to work independently. Much of the work is entrepreneurial and you should enjoy the challenge of building a client base and creating your own business.

Q: When can students apply for the program?

A: The program is open to all interested Finance students in the School of Business. The training program will be rigorous so if at some point you choose a different path you will be well positioned to make a transition to another field.

Q: What are the requirements of the degree program?

A: See program flowchart here.

Q: What jobs will graduates be best qualified to accept upon graduation?

A: "More than half of all financial advisors work for finance and insurance companies, including securities and commodity brokers, banks, insurance carriers and financial investment firms. However, 4 out of 10 personal financial advisors are self-employed, operating small investment advisory firms, usually in urban areas. According to the Bureau of Labor Statistics, the overall employment of financial analysts and personal financial advisors is expected to increase faster than the average (by 27% or more) for all occupations through 2014. This is a result of the increased investment by businesses and individuals, the rising number of self-directed retirement plans and the growing number of seniors. Personal financial advisors will benefit even more than financial analysts as baby boomers save for retirement and as a better-educated and wealthier population requires investment advice. In addition, people are living longer and must plan to finance more years of retirement."


Q: How do I become a Certified Financial Planner?

A: Upon completion of the program you will be eligible to sit for the CFP® Certification Examination, the most prestigious certification in the field. If you pass the exam, you will be a Certified Financial Planner after you meet work experience requirements.

Q: Who can students contact for more information?

A: Students can contact directly the director of the program, Prof. Mark Fedenia or their undergraduate advisor. For more information please look in the Advising tab

General Course Requirements

Martha Blalock
Senior Lecturer

Clara Burke

Mark Fedenia
Associate Professor
BS, MS, Ph.D.

Michael Gofman
Assistant Professor
BA, MA, MBA, MS, Ph.D.

Melanie Hoftyzer
Senior Lecturer
BA, MA, Ph.D.

James Johannes
Director, Puelicher Center for Banking Education, Director, Office of Education UW-Madison
BA, MS, Ph.D.

Amanda Kenny
Senior Lecturer
BA, MA, Ph.D.

Oliver Levine
Associate Professor
BS, MA, Ph.D.

Mark Lindquist
Senior Lecturer
BA, Ph.D.

Antonio Mello
Academic Director of the Nicholas Center for Corporate Finance and Invesment Banking
BS, MBA, MA, Ph.D.

Belinda Mucklow
Senior Lecturer
MBA, MS, Ph.D.

Anita Mukherjee
Assistant Professor
BS, BA, MS, Ph.D.

Joan Schmit

Scott Troyan
Senior Lecturer
BA, MA, MA, Ph.D.

David Ward
Senior Lecturer
BA, MA, Ph.D.

Youchang Wu
Assistant Professor

Meet the academic and career advisors for Wealth Management & Financial Planning.

Kathleen Rause
Career Advisor
Hao Yuan
Academic Advisor

Students may direct questions about the Wealth Management & Financial Planning program to Prof. Mark Fedenia, the director of the program, or their academic or career advisor.

For a typical course schedule please go to the Course Requirements tab.

Please visit the advising page for information on advising and appointments.