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  • Course Requirements
  • Faculty
  • Advising
  • Certificate Declaration

This certificate program offers a distinct bundle of courses that span business entrepreneurship courses and the curricula of several colleges and schools at UW-Madison. It emphasizes skills in entrepreneurship, creativity, and innovation along with the ability to analyze the role of entrepreneurship in society.

Entrepreneurship in this context refers to the process of imagining opportunities and taking action to create value through new ventures. The ability to create value through new ventures is a crucial life skill. Further, new firm creation can be a critical factor in global economic growth, and entrepreneurial capabilities can be crucial in bringing new technologies and services to society.


Provide entrepreneurial knowledge and skills to undergraduate students who plan to work with or become entrepreneurs at graduation or in the future.

Do I need to pay extra tuition to receive the certificates?

There is no additional tuition required to receive any of the certificates.

What is the basic design of these certificates?

You must take foundational courses in the Wisconsin School of Business. You may then complement that work with additional courses from the lists shown for each certificate.

For example, the Graduate Certificate in Strategic Innovation requires students to take MHR 715 (Strategic Management in the Life and Engineering Sciences) and at least one course from a set of advanced Wisconsin School of Business courses. The four-course certificate program may be completed with two other courses from the Wisconsin School of Business or elsewhere on campus from the selected list on course requirements.

As one example, a law student who wants to work with small business or start-up clients might take these courses: MHR 722-Entrepreneural Management, Fin 757-Entrepreneurial Finance, LAW 854-Clinical: Law and Entrepreneurship, and LAW 953: Law and Entrepreneurship.

What is the difference between the undergraduate entrepreneurship certificate and the undergraduate general business certificate?

The goal of the entrepreneurship certificate is to provide entrepreneurial knowledge and skills to students who hope to become entrepreneurs at graduation or in the future. Courses taken for the certificate relate specifically to issues such as the role of entrepreneurship in society, venture creation, and managing venture growth. Because relevant courses are available campus-wide, the undergraduate entrepreneurship certificate permits students to take as many as nine of the 15 required credits from outside the Wisconsin School of Business.

The undergraduate certificate in business (CIB) is intended for students interested in gaining general background knowledge in business. While students do not need the CIB to gain entrance into a career in business, it may help them differentiate themselves to employers and graduate schools.

Who is eligible for the undergraduate entrepreneurship certificate?

The certificate is open to undergraduate students who have home departments outside of the Wisconsin School of Business and are in good standing. Business undergraduates should explore the entrepreneurship major option.

Inside the Wisconsin School of Business, what is the difference between the undergraduate entrepreneurship major and the undergraduate entrepreneurship business certificate?

The undergraduate internal entrepreneurship major is designed for students already enrolled in the Wisconsin School of Business who plan to pursue careers in business. 

The undergraduate entrepreneurship certificate is meant for students campus-wide who have an interest in entrepreneurship. Students pursuing the undergraduate entrepreneurship certificate may take relevant courses from a wide variety of departments on campus.

Business students who are pursing an entrepreneurship major are not expected to seek or obtain an entrepreneurship certificate.

Does the certificate allow me to register early for certain Wisconsin School of Business courses or use the Wisconsin School of Business placement services?

No. Business students pay a tuition surcharge to support these services, so certificate students should use the placement services of their home departments.

Can courses be taken pass/fail?

No, courses taken to fulfill certificate requirements cannot be taken pass/fail.

A total of 15 credits is required to complete the certificate. The required foundation course, advanced entrepreneurship coursework, and electives from across the campus are used to earn the 15 credits. Coursework options available for fulfilling the certificate program is shown in the accompanying table. Students are strongly encouraged to participate in related non-credit entrepreneurship immersion experiences such as competitions and student organizations.

Students will 1) take one three-credit required foundation course (MHR 322 OR MHR 422), 2) choose three additional credits from a list of related Wisconsin School of Business advanced entrepreneurship coursework, and 3) choose nine credits of additional courses from a list of other elective coursework or advanced entrepreneurship coursework.

At least 9 of the required 15 credits for the certificate must be completed in residence.

Students must earn a 2.5 cumulative GPA in all Certificate in Entrepreneurship coursework.

Required Foundation Coursework (3 credits)

  • MHR 322 - Introduction to Entrepreneurial Management (Fall/Spring) restricted to non-business majors
  • MHR 422 - Entrepreneurial Management (Fall/Spring)

Advanced ESHIP

Choose at least 3 credits from list

  • GEN BUS 310 - Fundamentals of Accounting & Finance for Non-Business Majors (Non-business students are highly encouraged to take this course) 

      Accounting 100 OR 300

  • MHR 434 - Venture Creation (Fall/Spring)
  • MHR 427 - Entrepreneurial Growth Strategies (Spring)
  • MHR 441 - Technology Entrepreneurship (Spring) (Prior to fall 2011 was MHR 365) 
  • FIN 457 - Entrepreneurial Finance (Fall)

Other Elective Coursework

9 credits of other elective coursework can be counted toward the required 15 certificate credits


  • GEN BUS 600 - Topics on Sustainable Business Practices (last offered in 2013/2014 academic year)
  • GEN BUS 601 - Systems Thinking and Sustainable Business (last offered in 2013/2014 academic year)
  • GEN BUS 311 – Fundamentals of Management & Marketing for Non- Business Majors
  • MHR 300 - Managing Organizations (previously Organizational Behavior)
  • MHR 305 - Human Resource Management
  • MHR 320 - Entrepreneurship Processes in Business, the Arts, and Social Entrepreneurship (Prior to Fall 2011 was MHR365. Course is restricted to ERLC students.)
  • MHR 321 - Social Entrepreneurship (Prior to fall 2011, this course was called MHR 365. Course is restricted to ERLC students.)
  • MHR 365 - Professional Development (summer internship)
  • MHR 365/ ART/THEATRE/MUSIC 469 - Art Enterprise: Art as Business as Art
  • MHR 365 - Leadership Development I & II
  • MKT 300 - Marketing Management
  • MKT 355 - Marketing in a Digital Age (previously MKT 365)
  • MKT 365 - Developing Breakthrough New Products
  • RMI 300 - Principles of Risk Management
  • RMI 650 - Sustainability, Environmental & Social Risk Management 
  • REAL EST 306 - The Real Estate Process 
  • REAL EST 415 - Real Estate: Valuation 


  • ENVIR ST 402 - People, Environment and Sustainability (previously titled Business, Development, and the Environment)

L & S

  • COM ARTS 355 - Introduction to Media Production
  • COMP SCI 638 – Starting a Software Company
  • JOURN 447 - Strategic Media Planning 
  • INTERNATIONAL STUDIES 373 - Globalization, Development, and Poverty
  • PHIL 243 - Ethics in Business
  • SOC 245 - Technology and Society
  • SOC 496 - Leadership Seminar
  • STS 201 - Where Science Meets Society


  • AAE 373 - Globalization, Development, and Poverty
  • AAE 540 (cross MHR 540) - Intellectual Property Rights, Innovation and Technology
  • AAE 671 - Energy Economics
  • LSC COM 250 – Research Methods in the Communication Industry (was LSC COM 305)
  • LSC COM 270 – Communication in Life Sciences Industries (was LSC COM 370)
  • LSC COM 350 - Visualizing Science and Technology
  • LSC COM 431 – Advertising in the Life Sciences
  • LSC COM 432 - Social Media for the Life Sciences
  • LSC COM 435 – Theory and Practice of Integrated Marketing Communication
  • LSC COM 440 - Contemporary Communication Technologies and Their Societal Effects 
  • LSC COM 625 – Risk Communication
  • LSC COM 640 - Case Studies in the Communication of Science & Technology


  • Kinesiology 312 - Technology for Physical Activity and Health Professionals


  • CEE 561 - Energy Markets  
  • EMA 601 - Introduction to Unmanned Aircraft Systems
  • EPD 690 - Business and Entrepreneurism for Engineers
  • INTEREGR 601 - Process Innovation: Concept-Select-Commercialize 
  • I SYE 313 - Engineering Economic Analysis
  • I SYE 513 - Analysis of Capital Investments 
  • I SYE 662 - Design and Human Disability and Aging
  • I SYE 671/OTM 671/INFO SYS 671 - E-Business: Technologies, Strategies and Applications
  • ME 349 - Engineering Design Projects
  • ME 351 - Interdisciplinary Experiential Design Projects I
  • ME 352 - Interdisciplinary Experiential Design Projects II
  • ME 549 – Product Design


  • CNSR SCI 257 - Introduction to Retailing (previously offered as CNSR SCI 357 - Retailing Theory and Practice)
  • CNSR SCI 250 – Retail Leadership Symposium (previously offered as CNSR SCI 501 - Retail Leadership Symposium)
  • CSCS 455 – Entrepreneurialism and Society (previously INTER-HE 455)
  • CNSR SCI 555 - Consumer Strategy and Evaluation (previously offered as CNSR SCI 501 - Consumer Strategy and Evaluation)
  • CNSR SCI 561 – Direct Retailing
  • CNSR SCI 567 - Product Development Strategies in Retailing (previously offered as CNSR SCI 560 - Retail Promotion)


  • MUSIC/ART/THEATRE 469/MHR365 – Art Enterprise: Art as Business as Art 
  • ART 338 - Service Learning in Art (previously offered as ART 448 - Service Learning in Art)
  • THEATRE 501 - The Business of Acting
  • THEATRE 619 - The Business of the Business 
  • Executive Operating Committee:

    • Jon Eckhardt - Executive Director, Weinert Center for Entrepreneurship
    • Dan Olszewski - Director, Weinert Center for Entrepreneurship
    • John Surdyk -  Director, Initiative for the Studies in Transformational Enterpreneurship (INSITE)
    • Charlie Trevor - Department Chair and Professor, Management and Human Resources
    • Russ Coff - Executive Director, Initiative for the Studies in Transformational Enterpreneurship (INSITE)

Advising for the Certificate in Entrepreneurship is offered in the BBA Advising Center (3150 Grainger). 

Katie Denzin
Academic Advisor

Jamie Hinze
Career Advisor

Executive Operating Committee:

Jon Eckhardt
Entrepreneurship and Strategic Innovation Certificate Programs, Executive Director, Weinert Center for Entrepreneurship

Russ Coff
Strategic Innovation and Entrepreneurship Certificate Programs, Executive Director, INSITE

Dan Olszewski
Director, Weinert Center for Entrepreneurship

John Surdyk
Director, INSITE

Randy Dunham
Department Chair and Professor, Management and Human Resources

To declare the Certificate in Entrepreneurship, please complete the declaration form.