Integrated Marketing Communications (IMC) is the full-service, in-house agency of the Wisconsin School of Business, offering expertise in marketing communications, brand identity, editorial content, public relations, social media, design, and photography. To get started on a project with the IMC team, please contact your dedicated marketing strategist listed below.

IMC has been recognized by the American Advertising Federation with nine ADDY awards.

IMC is one of the school's four business services departments. The other three are: 

IMC Capabilities

Strategy and Consultancy

STRATEGY AND CONSULTANCY


Development of marketing plans and communication strategies to help achieve business goals

 

Paid Media

PAID MEDIA


Media planning and media buying of advertising for awareness and conversion across media, including print, social, search, digital, and out of home

 
Writing and Editing

WRITING AND EDITING


Copywriting for marketing tactics, including ads, brochures, email marketing, in addition to copyediting and proofing projects



Image placer

CONTENT MARKETING

Editorial writing and journalistic-style, storytelling feature writing/editing and proofreading of editorial content to engage key audiences



design

GRAPHIC DESIGN


Brand-centered professional design/layout capabilities for marketing collateral and brochures, school beautification, event marketing, newsletters, alumni magazine, advertising, and logos/brand identity


photography

PHOTOGRAPHY


Approved WSB event coverage to build School’s photo library and use for design, social media, and PR efforts



Image placer

PR AND NEWS


Reaching out to the news media to share the School's stories on faculty research, programs, educational innovations, and economic development


Image placer

SOCIAL MEDIA


Connecting with key stakeholders and the public to develop school/brand awareness, build community, and enhance reputation


The Integrated Marketing Communications Team


Alyson Kim 

Alyson Kim

Director

Develops strategic integrated marketing communications— marketing, public relations, social media, and more—and supervises day-to-day staff operations. 

5151C Grainger Hall | 608-262-5533 | alyson.kim@wisc.edu

Typhaine Morrison

Assistant Director

Leads enrollment marketing with program offices, as well as engagement marketing and WSB communications projects.

5151D Grainger Hall | 608-890-2989 | typhaine.morrison@wisc.edu

Peter Kerwin

Peter Kerwin

Public Relations Manager

Leads public relations and media relations for WSB, serving as spokesperson.

5151K Grainger Hall | 608-890-2045 | peter.kerwin@wisc.edu

Betsy Lundgren

Betsy Lundgren

Content Marketing & Social Media Manager

Leads content marketing with focus on faculty research promotion and manages Wisconsin School of Business social media platforms

5151E Grainger Hall | 608-890-2040 | betsy.lundgren@wisc.edu

Katie Schauer

Design Manager

Oversees creative and serves as lead designer of alumni publication, Update magazine.

5151B Grainger Hall | 608-263-5242 | katie.pauls@wisc.edu

Ben Stiemsma

Ben Stiemsma

Marketing Strategist

Provides marketing consultancy and project management of marketing campaigns for internal partners at the Wisconsin School of Business

5151I Grainger Hall | 608-890-3214 | ben.stiemsma@wisc.edu

 

Partners

  • Programs 
    • BBA
     
  • Business Services
    • Alumni Relations
    • UW Foundation
    • Corporate Relations
    • Building & Conference Services

  • Knowledge Centers 
    • Weinert Center for Entrepreneurship
    • Arthur Anderson Center for Financial Reporting & Control
    • Robert Beyer Center for Managerial Accounting & Control
    • Puelicher Center for Banking Education

  • Departments
    • Accounting
    • OIM
    • Marketing
    • Real Estate
    • Finance

  • Dean's Office

  • Office of Diversity
Angela Rockwell

Angela Rockwell

Marketing Manager

Provides marketing consultancy and project management of marketing campaigns for internal partners at the Wisconsin School of Business

5151F Grainger Hall | 608-890-3135 | angela.rockwell@wisc.edu

 

Partners

  • Programs 
    • Full-Time MBA
    • Evening MBA
    • Executive MBA
    • Ph.D.
    • Masters (GREM)

  • Knowledge Centers 
    • Bolz Center for Arts Administration
    • James A. Graaskamp Center for Real Estate
    • Center for Brand & Product Management
    • Erdman Center for Operations & Technology Management
    • Grainger Center for Supply Chain Management
    • Hawk Center for Investment Analysis
    • Nicholas Center for Corporate Finance & Investment Banking
    • A.C. Nielsen Center for Marketing Research

  • Departments
    • Risk and Insurance
    • Management and Human Resources

Photo of Dee Hibbard

Dee Hibbard

Marketing Strategist

Provides project management of marketing campaigns for the Wisconsin School of Business.

 

5161 Grainger Hall | 608-265-3282 | dee.hibbard@wisc.edu

Paul L. Newby, II

Sr. Photographer

Provides photography of the WSB community for marketing and communications projects for the School.

5161 Grainger Hall | 608-890-2976 | paul.newby@wisc.edu


Paul Smirl

Paul Smirl

Copywriter

Develops creative written copy to advance the mission of the school and ensures that materials meet brand standards for quality and clarity

5151A Grainger Hall | 608-263-3203 | paul.smirl@wisc.edu

Patricia Hoopes

Patricia Hoopes

Sr. Copywriter

Develops creative written copy to advance the mission of the school and ensures that materials meet brand standards for quality and clarity

5151A Grainger Hall | 608-265-5582 | patricia.hoopes@wisc.edu

Dan Roelke

Sr. Media Buyer/Planner

Provides strategic media planning for marketing campaigns, negotiates and executes media buys, and offers marketing expertise for the Wisconsin School of Business and its constituents

5151J Grainger Hall | 608-890-0398 | dan.roelke@wisc.edu

Ali Hughes

Graphic Designer

Provides graphic design support for the Wisconsin School of Business

5151B Grainger Hall | 608-890-3213 | ali.hughes@wisc.edu

Chad Theel

Sr. Graphic Designer

Provides graphic design support and brand expertise for the Wisconsin School of Business and its constituents

5151B Grainger Hall | 608-890-3211 | chad.theel@wisc.edu

Clare Becker

Content Writer

Writes stories about the Wisconsin School of Business that communicate the School's vision and strategies

5151A Grainger Hall | 608-890-2428 | clare.becker@wisc.edu

Awards and Honors

American Advertising Federation logo

The Integrated Marketing Communications team at the Wisconsin School of Business has won five 2017 ADDY awards and four 2016 ADDYs from the American Advertising Federation. The ADDYs are the advertising industry’s largest and most representative competition with the mission of recognizing and rewarding creative excellence in the art of advertising.

IMC was recognized in a field of more than 400 entries by more than 300 companies and organizations from Milwaukee and Madison/Dane County. The regional competition of District 8 includes hundreds of agencies and organizations in Minnesota, North Dakota, South Dakota, and Wisconsin.

Nine ADDY awards from American Advertising Association The IMC Team by the Milwaukee Transit Shelter that won a Silver Addy

 District 8 American Advertising Federation Awards (MN, ND, SD, WI)  District 8 Regional Awards (2017)

Silver Addy Award

SILVER ADDY

WSB Milwaukee Airport Takeover

Category: Out-Of-Home Site Single Interior

Team:
Angela Rockwell, Marketing Manager
Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Dan Roelke, Senior Media Planner & Buyer
Typhaine Morrison, IMC Assistant Director
Alyson Kim, IMC Director


American Advertising Awards - Madison 2017

Gold Addy Award

GOLD ADDY

"Go Farther" Wisconsin MBA Landing Page

Category: Online/Interactive

Team:
Angela Rockwell, Marketing Manager
Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Dan Roelke, Senior Media Planner & Buyer
Typhaine Morrison, IMC Assistant Director
Alyson Kim, IMC Director
Adam Huffman, ATW Web Developer
John Wilson, ATW Web Manager


Silver Addy Award

SILVER ADDY

WSB Milwaukee Airport Takeover

Category: Out-Of-Home Site Single Interior

Team:
Angela Rockwell, Marketing Manager
Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Dan Roelke, Senior Media Planner & Buyer
Typhaine Morrison, IMC Assistant Director
Alyson Kim, IMC Director


Silver Addy Award

SILVER ADDY

Wisconsin Evening and Executive MBA Transit Shelter

Category: Out-Of-Home Mass Transit/Airlines

Single Exterior

Team:
Angela Rockwell, Marketing Manager
Chad Theel, Senior Graphic Designer
Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Dan Roelke, Senior Media Planner & Buyer
Typhaine Morrison, IMC Assistant Director
Alyson Kim, IMC Director


Silver Addy Award

SILVER ADDY

Wisconsin School of Business Legacy Hall

Category: Public Service Ambient Media

Team:
Ben Stiemsma, Marketing Strategist
Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Lulu Liang, Marketing Assistant (student intern)
Typhaine Morrison, IMC Assistant Director
Alyson Kim, IMC Director

 


   2016
   
Gold Addy Award

GOLD ADDY

Update Magazine - Fall 2015

Category: Collateral Material - Publication Design - Magazine Design

Team:
Katie Schauer, Design Manager & Art Director
Paul L. Newby II, Senior Photographer
Marguerite Darlington, Managing Editor
Alyson Kim, IMC Director


Silver Addy Award

SILVER ADDY

Wisconsin Full-Time MBA Viewbook

Category: Sales Promotion - Product or Service Sales Promotion - Sales Kit or Product Information Sheets

Team:
Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Typhaine Morrison, Assistant Director
Alyson Kim, IMC Director


Silver Addy Award

SILVER ADDY

Wisconsin Evening and Executive MBA Transit Shelter

Category: Advertising Industry Self-Promotion Out-of-Home

Team:
Chad Theel, Senior Graphic Designer
Patricia Hoopes, Senior Copywriter
Dan Roelke, Senior Media Planner & Buyer
Nolan Cunningham, Media Assistant (student intern)
Typhaine Morrison, Assistant Director
Alyson Kim, IMC Director


Silver Addy Award

SILVER ADDY

What is Confidence?: Faculty Research from the Wisconsin School of Business

Category: Branded Content & Entertainment for Online Film, Video & Sound - Single entry - more than :60 seconds

Team:
Alex André, Videographer
Chad Theel, Senior Graphic Designer
Marguerite Darlington, Managing Editor
Alyson Kim, IMC Director