The Marketing and Strategic Communications unit is the full-service, in-house department of the Wisconsin School of Business that offers expertise in communication strategy, marketing, brand identity, editorial content, web development, public relations, social media, design, and photography. To get started on a marketing project, please contact your dedicated marketing strategist listed below, or for a web-only request please email webteam@bus.wisc.edu.

MSC has been recognized by the American Advertising Federation with eleven ADDY awards.

MSC is one of the school’s four business services departments. The other three are: 

Services We Provide

Strategy and Consultancy

Development of marketing plans and communication strategies to help achieve business goals

Paid Media

Media planning and media buying of advertising for awareness and conversion across media, including print, social, search, digital, and out of home

Writing and Editing

Copywriting for marketing tactics, including ads, brochures, email marketing, in addition to copyediting and proofing projects 

Content Marketing

Editorial writing and journalistic-style, storytelling feature writing/editing and proofreading of editorial content to engage key audiences 

Graphic Design

Brand-centered professional design/layout capabilities for marketing collateral and brochures, school beautification, event marketing, newsletters, alumni magazine, advertising, and logos/brand identity 

Photography

Approved WSB event coverage to build School’s photo library and use for design, social media, and PR efforts

PR and News

Reaching out to the news media to share the School's stories on faculty research, programs, educational innovations, and economic development

Social Media

Connecting with key stakeholders and the public to develop school/brand awareness, build community, and enhance reputation 

Web Development

Development and guidance for the look and feel of web elements within the wsb.wisc.edu website, promoting a coordinated, consistent, and impactful online presence.

Videography

Production or oversight of the production of video content to promote WSB programs, student and alumni success stories, and faculty excellence.

Looking for the Brand Toolkit?

Web Requests

Please go to support.wsb.wisc.edu and submit a Web Team > Service Request or email webteam@wsb.wisc.edu for assistance.

The Marketing and Strategic Communications (MSC) Team

Typhaine Morrison

Typhaine Morrison
Director

Oversees communications and marketing initiatives and leads the Marketing and Strategic Communications team.

5151D Grainger Hall
608-890-2989 
typhaine.morrison@wisc.edu

Betsy Lundgren

Betsy Lundgren
Associate Director, Communications

Oversees communications with focus on faculty research promotion, leads Wisconsin School of Business social media platforms, and manages editorial development for alumni publications.

5151E Grainger Hall
608-890-2040
betsy.lundgren@wisc.edu

Placeholder

Vacant Position
Design Manager

Oversees creative, digital design, and visual storytelling for the WSB brand.

Paul Newby, II

Paul L. Newby, II
Sr. Photographer

Provides photography of the WSB community for marketing and communications projects for the School.

5161 Grainger Hall
608-890-2976
paul.newby@wisc.edu

Tasha Moxley

Tasha Moxley
Assistant Director

Oversees enrollment and engagement marketing for WSB programs.

5151F Grainger Hall
608-263-5242
tasha.moxley@wisc.edu

Joseline Nyinawabera

Joseline Nyinawabera
Marketing Strategist

Provides marketing consultancy and project management of marketing campaigns for internal partners at the Wisconsin School of Business.

5151F Grainger Hall
nyinawabera@wisc.edu

  • Programs
    • Full-Time MBA, Masters
    • Ph.D.
    • Pre-college
  • Knowledge Centers
    • Bolz Center for Arts Administration
    • James A. Graaskamp Center for Real Estate
    • Center for Brand & Product Management
    • Erdman Center for Operations & Technology Management
    • Grainger Center for Supply Chain Management
    • Hawk Center for Investment Analysis
    • Nicholas Center for Corporate Finance & Investment Banking
    • A.C. Nielsen Center for Marketing Research
  • Office of Diversity
  • Business Services
    • Alumni Relations
    • UW Foundation
    • Facilities and Event Services
  • Dean's Office
  • Education Innovation
Placeholder

Kristin Riniker
Marketing Strategist

Provides marketing consultancy and project management of marketing campaigns for internal partners at the Wisconsin School of Business.

5151 Grainger Hall
kristin.riniker@wisc.edu

  • Programs
    • BBA
    • Evening MBA
    • Executive MBA
  • Knowledge Centers
    • Weinert Center for Entrepreneurship
    • Arthur Anderson Center for Financial Reporting & Control
    • Robert Beyer Center for Managerial Accounting & Control
    • Puelicher Center for Banking Education
  • Departments
    • Accounting
    • OIM
    • Marketing
    • Real Estate
    • Finance
    • Risk and Insurance
  • Business Services
    • Corporate Relations
    • Information Technology Services
Clare Becker

Clare Becker
Content Writer

Writes stories about the Wisconsin School of Business that communicate the School's vision and strategies.

5151A Grainger Hall
608-890-2428
clare.becker@wisc.edu

Paul Smirl

Paul Smirl
Copywriter

Develops creative written copy to advance the mission of the school and ensures that materials meet brand standards for quality and clarity.

5151A Grainger Hall
608-263-3203
paul.smirl@wisc.edu

Patricia Hoopes

Patricia Hoopes
Sr. Copywriter

Develops creative written copy to advance the mission of the school and ensures that materials meet brand standards for quality and clarity.

5151A Grainger Hall
608-265-5582
patricia.hoopes@wisc.edu

Chad Theel

Chad Theel
Sr. Graphic Designer

Provides graphic design support and brand expertise for the Wisconsin School of Business and its constituents.

5151B Grainger Hall
608-890-3211
chad.theel@wisc.edu

Ali Hughes

Ali Wendt
Graphic Designer

Provides graphic design support for the Wisconsin School of Business.

5151B Grainger Hall
608-890-3213
ali.wendt@wisc.edu

Placeholder

Mary Cummins
Front-End and UX Web Developer

mary.cummins@wisc.edu

Placeholder

Erica McConnaughey
Front-End Web Developer

mcconnaughey@wisc.edu

Placeholder

Mia Bentel
Front-End Web Developer

bentel@wisc.edu

Sonia Villa
Web Content Support Student
svilla@wsb.wisc.edu

Kassandra Swearingen
Web Developer/Content Support Staff
kswearingen@wisc.edu

Awards and Honors

American Advertising Awards

The team at the Wisconsin School of Business has won two 2018 ADDY awards, five 2017 ADDY awards, and four 2016 ADDYs from the American Advertising Federation. The ADDYs are the advertising industry’s largest and most representative competition with the mission of recognizing and rewarding creative excellence in the art of advertising.

The team was recognized in a field of more than 400 entries by more than 300 companies and organizations from Milwaukee and Madison/Dane County. The regional competition of District 8 includes hundreds of agencies and organizations in Minnesota, North Dakota, South Dakota, and Wisconsin.

9 Silver Addy's
MaSC Team at Milwaukee Bus Shelter

2018

Silver Addy

SILVER ADDY

WSB Corporate Relations Publication

Category: Sales Promotion -Product or Service Sales

Team:
Katie Schauer, Design Manager 
Patricia Hoopes, Senior Copywriter
Typhaine Morrison, Director

Silver Addy

SILVER ADDY 

WSB Update Magazine Cover and Feature

Category: Publication Design - Cover/Editorial Spread or Feature

Team:

Katie Schauer, Design Manager

Paul L. Newby II, Senior Photographer

District 8 Regional Awards (2017)

Silver Addy

SILVER ADDY

WSB Milwaukee Airport Takeover

Category: Out-Of-Home Site Single Interior

Team:
Angela Rockwell, Marketing Manager
Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Dan Roelke, Senior Media Planner & Buyer
Typhaine Morrison, Assistant Director
Alyson Kim, Director

Gold Addy

GOLD ADDY

"Go Farther" Wisconsin MBA Landing Page

Category: Online/Interactive

Team:
Angela Rockwell, Marketing Manager
Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Dan Roelke, Senior Media Planner & Buyer
Typhaine Morrison, Assistant Director
Alyson Kim, Director
Adam Huffman, ATW Web Developer
John Wilson, ATW Web Manager

Silver Addy

SILVER ADDY

Wisconsin Evening and Executive MBA Transit Shelter

Category: Out-Of-Home Mass Transit/Airlines

Single Exterior

Team:
Angela Rockwell, Marketing Manager
Chad Theel, Senior Graphic Designer
Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Dan Roelke, Senior Media Planner & Buyer
Typhaine Morrison, Assistant Director
Alyson Kim, Director

Silver Addy

SILVER ADDY

Wisconsin School of Business Legacy Hall

Category: Public Service Ambient Media

Team:
Ben Stiemsma, Marketing Strategist
Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Lulu Liang, Marketing Assistant (student intern)
Typhaine Morrison, Assistant Director
Alyson Kim, Director

2016

Gold Addy

GOLD ADDY

Update Magazine - Fall 2015

Category: Collateral Material - Publication Design - Magazine Design

Team:
Katie Schauer, Design Manager & Art Director
Paul L. Newby II, Senior Photographer
Marguerite Darlington, Managing Editor
Alyson Kim, Director

Silver Addy

SILVER ADDY

Wisconsin Full-Time MBA Viewbook

Category: Sales Promotion - Product or Service Sales Promotion - Sales Kit or Product Information Sheets

Team:
Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Typhaine Morrison, Assistant Director
Alyson Kim, Director

Silver Addy

SILVER ADDY

Wisconsin Evening and Executive MBA Transit Shelter

Category: Advertising Industry Self-Promotion Out-of-Home

Team:
Chad Theel, Senior Graphic Designer
Patricia Hoopes, Senior Copywriter
Dan Roelke, Senior Media Planner & Buyer
Nolan Cunningham, Media Assistant (student intern)
Typhaine Morrison, Assistant Director
Alyson Kim, Director

Silver Addy

SILVER ADDY

What is Confidence?: Faculty Research from the Wisconsin School of Business

Category: Branded Content & Entertainment for Online Film, Video & Sound - Single entry - more than :60 seconds

Team:
Alex André, Videographer
Chad Theel, Senior Graphic Designer
Marguerite Darlington, Managing Editor
Alyson Kim, Director