Strategy and ConsultancyDevelopment of marketing plans and communication strategies to help achieve business goals
Paid MediaMedia planning and media buying of advertising for awareness and conversion across media, including print, social, search, digital, and out of home
Writing and EditingCopywriting for marketing tactics, including ads, brochures, email marketing, in addition to copyediting and proofing projects
Content MarketingEditorial writing and journalistic-style, storytelling feature writing/editing and proofreading of editorial content to engage key audiences
Graphic DesignBrand-centered professional design/layout capabilities for marketing collateral and brochures, school beautification, event marketing, newsletters, alumni magazine, advertising, and logos/brand identity
PhotographyApproved WSB event coverage to build School’s photo library and use for design, social media, and PR efforts
Awards and Honors
The Integrated Marketing Communications team at the Wisconsin School of Business has won two 2018 ADDY awards, five 2017 ADDY awards, and four 2016 ADDYs from the American Advertising Federation. The ADDYs are the advertising industry’s largest and most representative competition with the mission of recognizing and rewarding creative excellence in the art of advertising.
IMC was recognized in a field of more than 400 entries by more than 300 companies and organizations from Milwaukee and Madison/Dane County. The regional competition of District 8 includes hundreds of agencies and organizations in Minnesota, North Dakota, South Dakota, and Wisconsin.