YMCA Strategic Pricing Analysis

work with the CEO and CFO of the Cedar Rapids, Iowa YMCA (our project sponsor is one of our prominent alumni – Zach Bohannon, former captain of the UW basketball team) to design a pricing strategy for YMCA membership; perform competitive research and recommend a pricing strategy; examine the impact on their cash flows and ensure any new strategy is consistent with their capital structure obligations and other goals; the YMCA would typically pay a consultant to do this analysis, but they are confident that we can provide this valuable service for them