Cheryl is a global business leader with personality. From her radio-ready voice to her instincts about consumer trends, she brings her personality to light as the CEO of Firefly North America. Cheryl has more than 20 years of global business experience that is broad, multi-disciplinary, and deep.
Cheryl has helped build some of the world’s most successful brands, including Colgate and Coca-Cola, and has served as a managing director at Greenfield Consulting Group.
A student of popular culture, music, cinema, and all things artistic, she has channeled her knowledge in the arts to help clients build emotional connections between their brands and consumers.
Cheryl holds an MBA in marketing from the University of Wisconsin-Madison.